BRuys
I guess from my point of view, Mac support might be seen as necessary to gain industry credibility, as there are still some studios out there that would never let a PC darken their door (or should I say, darken their DAW) :)
An Apple computer is just normal PC, assembled by one particular company with name "Apple". From hardware point of view, it is not far away from Dell, Acer, StudioCat, etc... "Mac" vs "PC" as PPC vs Intel is in history. Intel won the battle. I got an impression OS X (10) distance to OS 9 is at least as big as PPC -> Intel / OS X -> Windows. I mean Windows XP -> Windows 10 was evaluational, OS 9 -> OS X was a revolution.
Apply has managed to develop and keep distinct OS. All other (Sun, Dec, IBM) either disappear or gave up. The trick was to concentrate on "front end" only (the graphic part) and take as much as possible from what exists and is proved by time (BSD). The marketing was good, they have "discovered" interesting tendency in the current world customers preferences: people are ready to pay a lot for an "exclusive quality" as long as they believe it can be called so; durability and backward compatibility have almost no weight; it is simpler to explain people what they "should do" than try to find and apply what is the best for them. Awesome success story, at least so far...
I understand that as the result some people are attracted for life to the Apple brand. But that is the same as with Mercedes, Ford, Always +, etc. I mean the question is the Label, much less (if at all) in the content...