Alex Westner [Cakewalk]
Hi everyone,
We're hosting on issuu.com because they make it very easy for people to view the publication on any device - desktop, tablet, smartphone, as well as offering the ability to download and print yourself. Based on our current stats, almost 30% of our readers are reading on a tablet or smartphone.
There are a couple of secondary benefits: they make it easy for readers to share publications and articles that they like, and we get analytics to learn more about what people are actually reading and what they aren't - so that we can continue to make it a better publication for everyone. For example - the "You Mix, We Master" sound examples seemed to chart high with readers, which tells me folks are interested in this concept, but probably also interested in hearing more before/after sound examples in general. This is good feedback for us.
We pay for the service, which means you should not be bombarded by ads on every page. There are no weird strings or favors or subsidized whatevers as alluded to on the forum.
Feel free to PM me if you have other questions, thanks!
I'd bet you wouldn't have any push back from the user base if you offered it there and with a direct link to download on the Rolling updates page (as was done in the past).
Providing an email address means that this 3rd party company will send you emails and ads. (Yes, I already got an email from them - just because I wanted to download it).
Your statistics are not going to track those of us that might read the thing on a table (but in PDF format). You would only get the statistic that I download a PDF. And if only 30% are reading it on a tablet or smart phone from the website, that should tell you that the other 70% are NOT and therefore the value this company is providing you is minimal. I'm unaware of any Tablet or Smart Phone that can't open a PDF. And at 6.2 megs (for what is a fairly large issue), most people can handle that in a downloadable format.
Not suggesting you need to cease business with the company, but a few of us have already voiced the opinion we would prefer a direct download option as well that does not require any type of email sign up or entering such information to get the download link.