John
... Personally I am not all hat enthused by analog modeling. They are talking about adding crosstalk and noise. These are things that were a huge problem in the analog world before digital came along. Now in order to "improve" the sound of digital developers are coming out with all sorts of retro analog characteristics that to me are something to be avoided and are only popular because many young people have no clue what the sound of analog really was.
So I am very skeptical about this trend. I see it as nowhere else to go thus they go back. Digital has reached a point where it is so good and the various hardware and software is so good there is very little room for improvement. Therefore why not model all the nasty things that analog had and call it the "great" analog sound to sell more digital gear and software.
For sure that's a huge part of it, just the marketing. If I have one super clean, neutral, precise digital EQ, with an excellent UI, what is the motivation to buy 10 more of them? or 100 more? They will all sound pretty much exactly the same. But if each of those 100 claims to add another flavour of elusive 'magic' from some rare analog box from decades ago, then maybe I really do need as many as I can afford, or likely somewhat more.
To an extent, OK, the analog modelling thing was an answer to having thrown out the baby with the bathwater with digital early on - yes it was clean and stable and the noise floor was negligible, at least once we got past the early teething problems of bad converters and aliasing and jitter and so on - but it was also kind of bland and boring, and there was a kind of 'vibe' that high-quality analog gear used to have (alongside its plethora of problems) that was genuinely missing. So it kind of made sense to say hey, maybe we could get back some of that warmth and tone, without the problems, through modelling. And yes, the early attempts were rough around the edges and they have gotten better over the years.
But then it became a thousand-headed hydra of marketing to get us to believe that all we really need to turn our productions into million-selling masterpieces was the latest greatest compressor - not the last latest greatest one we bought last month but This Month's Model (see what I did there?). It's really not. If I can't make a track sound great with any of the 25 compressors I already have, 20 of which I never use and have more or less forgotten that I have, what are the odds that another one is going to turn a donkey into a unicorn? Maybe it's just not a great sounding track, and I should try again with another mic, or better placement, or (wait for it) better playing and/or singing...