• SONAR
  • Cakewalk Announces Simpler SONAR Prices (p.19)
2017/05/05 14:05:08
Anderton
rabeach
Anderton
....
SONAR has never had a strong presence in interface bundles because it's not cross-platform. The pairing of X3 LE and Live Lite for the TASCAM interfaces was a deal I helped facilitate because of my connections with Cakewalk, TASCAM, and Ableton but that kind of deal is an exception.

 
Cakewalk has had interface bundles going all the way back to pro audio 9. So what you stated wasn't exactly wrong but not exactly right either.



Those were Cakewalk bundles, not third-party like TASCAM, which was referenced in the post to which I responded. In terms of companies like Focusrite, TASCAM, etc., you're more likely to find Cubase, Live, and other cross-platform software. You won't find SONAR.
 
FWIW one reason why PreSonus did Studio One was because they make a lot of interfaces, and got tired of paying licensing fees for LE software.
2017/05/05 14:50:30
Alex Westner [Cakewalk]
markiv2290
Yeah, so I'm late to the game. I just found out the HARD way that Cakewalk silently cancelled all upgrade paths for X3 users like me just 3 days ago.
Saw an email a while back about simplified pricing (seemed like a good thing by the sound of it), the email linked to a blog, which I didn't read because, well first I get too many emails but more importantly the email NEVER mentioned they where cancelling upgrades for previous versions and I wasn't ready just yet to upgrade (was rebuilding the studio setup at the time).
There had been upgrades for previous versions of my favorite DAW for as long as can remember.
No more.
Bad communication or bad marketing I do not know (probably a little bit of both) but I don't care, in the end I feel cheated.


We sent out multiple rounds of emails starting March 13th and ending April 30th to let everyone know. We couldn't put all of the information in the email, so we had the blog post. I wish you had read it, because the information is there - so close!
 
After the initial announcement, we sent out segmented communications throughout April to various groups because different clusters of customers are in different situations. 
 
Hundreds of thousands of emails went out to customers. We tried our best to reach out to everyone we could, and I am sorry we weren't able to connect the dots with you.  Please PM me and we can chat further, maybe I can help.
2017/05/05 14:56:46
Alex Westner [Cakewalk]
BenMMusTech
Can someone please explain to me why my subscription has gone from 17 dollars a month to 50. I'm getting a bit upset at this. My version of Sonar Platinum was current till Feb apparently, I don't keep abreast of these things, because I thought my 17 dollars a month meant I didn't have too.
 
I've never paid 500 dollars for an upgrade, particularly to go from one version of sonar to only the next version.
 
Someone please explain this to me. 
 
Cheers Ben


Ben, I'm escalating your case with Support, please stand by, I want to help set this right.
2017/05/05 16:45:50
azslow3
Anderton
rabeach
Anderton
....
SONAR has never had a strong presence in interface bundles because it's not cross-platform. The pairing of X3 LE and Live Lite for the TASCAM interfaces was a deal I helped facilitate because of my connections with Cakewalk, TASCAM, and Ableton but that kind of deal is an exception.

 
Cakewalk has had interface bundles going all the way back to pro audio 9. So what you stated wasn't exactly wrong but not exactly right either.

Those were Cakewalk bundles, not third-party like TASCAM, which was referenced in the post to which I responded. In terms of companies like Focusrite, TASCAM, etc., you're more likely to find Cubase, Live, and other cross-platform software. You won't find SONAR.
 
FWIW one reason why PreSonus did Studio One was because they make a lot of interfaces, and got tired of paying licensing fees for LE software.

With that I feel myself even more confused than before... Something wrong is with the information in my head
 
"Cakewalk bundles"? I have always thought that some Peavey and Edirol devices have got "Cakewalk" label on them. And Roland was the connection point for Cakewalk<-Roland->Edirol, not sure about Peavey.
 
"like Focusrite, TASCAM, etc." ... I had feeling there is Cakewalk<-Gibson->TEAC->Tascam. And Focusrite/Novation is somehow not in that chain.
 
2017/05/05 22:51:00
BenMMusTech
Alex Westner [Cakewalk]
BenMMusTech
Can someone please explain to me why my subscription has gone from 17 dollars a month to 50. I'm getting a bit upset at this. My version of Sonar Platinum was current till Feb apparently, I don't keep abreast of these things, because I thought my 17 dollars a month meant I didn't have too.
 
I've never paid 500 dollars for an upgrade, particularly to go from one version of sonar to only the next version.
 
Someone please explain this to me. 
 
Cheers Ben


Ben, I'm escalating your case with Support, please stand by, I want to help set this right.




Hi Alex, thanks...here are the case numbers from the customer support facility, and the messages I sent on the topic 345351 and 345172
 
Thanks Ben 
2017/05/06 17:22:29
markiv2290
Anderton
azslow3
c) who was still waiting with X3 are out

 
I suspect that if they didn't get lifetime updates and they didn't update during the window when cheaper upgrade prices were still in effect, they're not going to upgrade.


 
Given what I stated earlier on this thread, I don't agree with that assumption, Craig. A lot of times it's a question of timing (after all we're musicians so we all know about the important of timing, right  ). Oh, and also sometimes a combination of timing and budget, for many of us hobbyists.
2017/05/07 03:47:06
Anderton
markiv2290
Anderton
azslow3
c) who was still waiting with X3 are out

 
I suspect that if they didn't get lifetime updates and they didn't update during the window when cheaper upgrade prices were still in effect, they're not going to upgrade.


 
Given what I stated earlier on this thread, I don't agree with that assumption, Craig. A lot of times it's a question of timing (after all we're musicians so we all know about the important of timing, right  ). Oh, and also sometimes a combination of timing and budget, for many of us hobbyists.




Lifetime updates were around for six months and upgrades for X1-X3 for over two years. Over two years with a month and a half expiration warning seems like a reasonable amount of time to offer a reduced upgrade price, although of course you can disagree with that.
 
However the reality is that upgrades from X series stuff had pretty much dried up before the price change. I'm sure there are some stragglers out there, but you can't keep a pricing structure in place forever to accommodate every possibility...it adds a huge overlay of complexity not just for online sales, but is even worse for conventional music stores, either online or "brick and mortar."
2017/05/07 14:13:47
pbognar
Anderton
markiv2290
Anderton
azslow3
c) who was still waiting with X3 are out

 
I suspect that if they didn't get lifetime updates and they didn't update during the window when cheaper upgrade prices were still in effect, they're not going to upgrade.


 
Given what I stated earlier on this thread, I don't agree with that assumption, Craig. A lot of times it's a question of timing (after all we're musicians so we all know about the important of timing, right  ). Oh, and also sometimes a combination of timing and budget, for many of us hobbyists.




Lifetime updates were around for six months and upgrades for X1-X3 for over two years. Over two years with a month and a half expiration warning seems like a reasonable amount of time to offer a reduced upgrade price, although of course you can disagree with that.
 
However the reality is that upgrades from X series stuff had pretty much dried up before the price change. I'm sure there are some stragglers out there, but you can't keep a pricing structure in place forever to accommodate every possibility...it adds a huge overlay of complexity not just for online sales, but is even worse for conventional music stores, either online or "brick and mortar."


I respectfully disagree.

What could possibly be gained by giving X3 customers an ultimatum to upgrade before May 1st or cease to be considered a member of the Sonar family by having future upgrades cost the same as a brand new customer?

I could even see being demoted to a different upgrade tier, but to slam the door on loyal customers who maybe playing the long game, waiting for improvements to features which matter to them, seems harsh.

I'm not familiar with all other DAW upgrade policies, but I see that Ableton upgrades at Sweetwater go back to version 1. How many years is that?

I don't get it, but I suppose Cakewalk have thought it through.
2017/05/07 15:25:51
Grem
Anderton

Lifetime updates were around for six months and upgrades for X1-X3 for over two years. Over two years with a month and a half expiration warning seems like a reasonable amount of time to offer a reduced upgrade price, although of course you can disagree with that.
 


This^

I stayed with PA9 all the way until Sonar 5 was on sale with a free upgrade to Sonar 6 when it came out. And I paid a higher price than current owners, IIRC.

It's just the way it goes. Wait for a sale. It will happen.
2017/05/07 18:05:59
paulo
I don't think that the new prices will be relevant for long tbh. If I didn't have lifetime updates I'd be keeping my money in pocket.
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