Sanderxpander
I see some good advice on bass processing here by the way, but for those who don't know exactly what MaxxBass does - it separates the audio into highs and lows with an adjustable crossover point. Then, for every fundamental it finds in the lows, it generates upper harmonics. You can then use sliders to blend the original fundamental and the generated harmonics. You could even lower the level of the fundamental and there will be a psychoacoustic effect of it being there. The main purpose of this is to let deep bass translate better to smaller speakers, although of course the creative sky is the limit.
There is an fx-chain-preset which does a similar approach.
You can find it in c:\Cakewalk Content\SONAR Platinum\FX Chain Presets\Guitars and Basses\Bass Setup 1.fxc.