I did listen to it.
I thought it wasn't very helpful. There were a bunch of people calling in saying they couldn't tune a Les Paul. Seemed stupid to me.
I mean, I can get that you don't like the guitars b/c of how they sound or look, or what it feels like to wear them. But can't tune it doesn't sound like a guitar problem itself. I can't honestly believe the tuners are no good.
I did a little research and Reverb.com has some interesting articles that show that Gibson prices rose where Fender prices fell...
https://reverb.com/news/guitaronomics-have-guitars-become-more-expensive-over-time These are inflation adjusted prices.
Additionally, there is another article from Reverb.com that shows that while guitar in popular music seems less common, guitar sales are actually fairly strong in the USA.
I'm guessing that there is a significant market segment willing to pay a little more for a Les Paul. I think it's called price elasticity (or inelastic)... if you change the price and your sales don't change much, you can change your price a good deal and keep certain customers. For example, the people who buy newspapers will pay whatever is charged, but you can't entice new buyers even if you were giving it away for 5 cents. :-) so might as well charge more in some cases, even while buyers are disappearing.
I don't know that much about the economics of it. I'm sure they have smart people on the job.
What I got out of my reading and the radio show was basically that Gibson has been trying to innovate and the rockers have not been excited about. Consider their venture into the robotic tuners. No one seemed into it.
I don't really think that it's the price. I, myself, have a fairly healthy annual budget and have been shopping Gibsons. I don't really want the battery driven tuners not b/c they aren't cool. Not b/c they don't work. I don't want the battery b/c it's bad for the environment and I don't really need it. I don't use those clip on tuners for the same reason. I have an old tuner I got in the 80s that takes a 9volt. It's a Korg DT3. That works fine. The battery rarely needs replacing and if a pedal needs a battery, I can take the battery from my tuner. :-) or vice versa.
So, idk. Seems like Gibson was trying some smart things. It might have been a big hit. I love my car that stays between the lines for me. Some robotic stuff is super cool.
I hope Gibson works out their problems.
I just got home from an hour at GC where I watched a wealthy dude buy a pretty Gibson arch-top.
It's stupid to say they aren't good guitars, imho.