Having followed REAPER since it was still in alpha/beta back in 2005-2006 and a registered user since the v1.0 release, I would have to say it is down to the vision of the main coder Justin Frankel and his unique programming skills. He coded REAPER from the ground up to be a streamlined and efficient DAW app. He does not rely on any OS routines/libraries/code like most other DAW's and just creates his own as needed. That is why it only takes a few seconds to download, install and even update. Because it does not rely on the OS, you can even run REAPER straight from a thumb drive. It is totally self-contained and the small 10MB installer has everything you need to run the app on it's own. While many other DAW apps are focused on keeping their legacy code working as they add new features and whiz bang graphic eye candy, Justin continued to concentrate on keeping the underlying code in REAPER as streamlined and efficient as possible. Justin's mantra has been that eye candy and extraneous features (adding fancy graphics, useless loop libraries, even more plugins and such) is secondary to stability and efficiency in a DAW app. There have been countless DAW app benchmark tests done over the years and REAPER has consistently been at or near the top in all of them. Those of us that have used REAPER over the years have known this for a long time now.
So when others say that the REAPER GUI is ugly or how can a full featured DAW app be so inexpensive (some even think it is free) and be any good or considered "Pro", you can only roll your eyes at their ignorance.
Here is an interesting video interview with Justin Frankel from 2015 that gives some insight into his ethos and how REAPER came to be.
https://www.youtube.com/watch?v=vfaQrOeb_F0