A free Mac alpha will, unless it's a disastrous bugfest, help Cakewalk in at least two ways. The first is getting it tested on as many Mac/studio configurations as possible and the second is getting people with Macs to download it and take a look at it in the hope they'll like it.
I'll also admit I hope the alphas will be free because lacking a reliable PC and having several reliable Macs of varying ages and spec available I'm currently "out of membership" with the current Sonar release. The Sonar for Mac announcement is what persuaded me to hold off building a new PC, and I'd really like access to the alpha.
And a pricing structure that reflects previous ownership/membership of Sonar... :-)