OK I did the deed and am now officially a Lifer (To Infinity And Beyond, as the saying goes). Thought I'd put in my 2 shekels about the announcement, since everyone else and his dog seems to have done so already...
1. Lifetime Updates. I've heard some complaining that it's a 'cash grab', and cparmerlee has pointed out that in essence they're asking us to prepay for 2017 updates, before we've even received all the 2016 ones we've already prepaid for, so that we won't even break even on what we likely would have paid until 2018. That's fair enough, but given the ROI that I've generally seen from CW over the time I've been trusting them with my investments in music technology, I still feel it's a relatively safe gamble. If they somehow drop the ball so completely that I feel truly let down, it will be pretty much the first time in our long association... and I will still feel overall that I did fairly well out of the bargain. But I doubt it; I'm betting I'll be a happy camper well into 2018 (and I'm not usually a betting man).
2. Sonar for Mac. I posited in the Giant Great Big Enormous Speculation thread (not suggesting this was an especially brilliant observation, but as a point of departure) that the Lifetime Updates thing was a dip into their pool of existing users' goodwill that would provide a cash bump to help finance some big developments, that would in turn bring in enough new users to keep everything ticking along, so that everybody wins in the long term. That still seems like a reasonable enough assessment of the situation to me. If Sonar for Mac is that big new development, so be it. I don't currently have any use for it, as I have no computers running MacOS and no plans to switch - BUT, at least now I will have that option if it becomes salient for whatever reason. Virtually everything else I'm invested into is cross-platform, aside from Sound Forge which I use less and less these days and haven't updated in a few years. With Sonar running natively on MacOS, I *could* switch if I need to, which is nice to know.
But even if I never do, I don't have a problem with it. As Craig has pointed out elsewhere, all of us wild speculators don't really have any idea how any of this fits into the overall business plan, and we lack any of the likely substantial data and research it's based on. CW is not a big company, but they have managed to stay in business for a long time, and they have the backing of a much bigger company that has been in business for a much longer time, so I highly doubt these decisions are made capriciously. If they are betting the farm on this, they doubtless have pretty solid reasons for believing it will pay off. I sincerely hope it does, and if my vote of confidence by pre-paying to be a Lifer helps them make it happen, and stay in business, and keep sending me Awesome Updates until the end of time, then I'm happy to give it. Plus, it will be nice, one day, when someone asks me what platform I work on and I say Sonar, not to get a quizzical blank stare. I'd like to get a (much more appropriate) approving nod.
3. Commitment to Awesomeness. What can I say? I am in favour of Awesomeness. I think Sonar is pretty awesome already, and the people that made it so are telling us they have plans to make it more so, and letting us in on *some* of those plans. What's not to like? I don't really do much in the way of take and comp editing, but hey - as above, I might someday, and it's nice to know they're working on making it Double Plus Awesome. Same goes for Console 1 integration - I don't have one, don't plan to buy one immediately, but I hear good things about it and you never know. I am, on the other hand, very very excited about Ripple editing, which will impact me much more directly. But someone else might not care about it, and that's how it goes. I find it weird that people are actually upset about CW putting resources into developing features that don't impact them directly and immediately. That just seems very self-defeating to me - what happens when the shoe is on the other foot?
Anyway. Enough said, I need to get back to work, but these were my thoughts as I made the decision to plonk down the PayPal and make this thing permanent.
Put a ring on it, as the song says...