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Limited time offer: Lifetime Updates will be available only through December 31, 2016. Act now to secure your lifetime updates.>>
Shame, Cakewalk. At least choose different language:
"Due to popular demand, the Limited Time offer for purchasing Lifetime Updates has been extended! Act now to secure your lifetime updates (unless, of course, we extend it further. Which we might do. Or not.)"
Otherwise, it's like "you know that thing we said last month? Totally not true. Only joking! But this time, you can trust us. We Really Mean It(tm)"
Yes, I'm feeling cheeky this morning.