Soundwise
tenfoot
... I am not a big fan of the infomercial style format ...
... The only other comment I would make is I am unsure how wise it is to rubbish the version of your software that was being touted as your flagship only 12 months ago to show how good your new version is....
... Those personal taste points aside - great job! ...
I agree with Bruce. Making fun of your previous flagship product or even of yourself isn't funny.
For ideas on new episodes why not use Cakewalk's own blog? It has quite a few great articles. Also Craig Anderton's weekly tips thread is an excellent source.
One of the big problems with humor is that it just doesn't translate very well...and I don't just mean from English to [fill in the blank]. There can be serious regional translation issues, as well. What's funny to a New Yorker can be REALLY rude and off-putting to a Southerner. What's funny in Mexico can get you slapped upside the head in Venezuela (PLEASE don't ask me how I know that

).
SONAR has an international customer base, with many having a first language other than English. More care and caution than might seem normal can be very good business.
Let me cite an example. It was my first paid day as a Six Sigma consultant. The client was Citibank, who were planning a corporate-wide, full scale adoption. The lead consultant (30+ years experience, two Ph.D.'s; highly regarded in the field) happened to be a New Yorker, while the people in the room were all directors or VPs or higher. There were about 60 Citibankers, from 42 countries. Long story short, before noon on Day 1 of a multi-year, multi-million dollar contract, two Germans had thrown a full clothed Pakistani into the resort's main pool and my colleague had been tossed from the contract because his "humor" had pi$$ed off so many people.
I managed to pull things together, but I was scared $hitless. I got so cautious, that after about six months of now being the lead, I got pulled to the side by a business unit president and flat out told to be more of a consultant.
Humor can be funny...or dangerous...and the line can be VERY fine.
What does work, well, what works very well for me, is self-deprecation. Before I offer a suggestion, I lead with a maxima mea culpa. Clients (customers) KNOW that you make mistakes. When you can stand up and say "I goofed up, here's how, and here's what I did to solve my problem", you gain credibility.
In this case, I don't see X3's performance as a mistake. It was great. Platinum's is better.
What might have been interesting in this video would have been the addition of, say, v8.5 in addition to X3 and SPlat. Instead of old vs. new, show a continuing progression of improvement. THAT would be appealing to me. We're here. We've been around for a long time. We're going to continue to thrive...and we're going to do that by continually evolving and improving our product.
Sign me up!
Well, I guess I am already signed up!