• SONAR
  • [UPDATED 7/31] CakeTV Live with Joey Adams and Dan Gonzalez (p.3)
2016/03/24 17:56:49
BENT
 
tenfoot
Great idea to do a weekly video guys. I wouldn't generally comment on production but since you specifically asked for feedback - I  am not a big fan of the infomercial style format where one of the presenters pretends to be surprised and excited by every revelation. You are both articulate guys and it seems a bit cheesy. It is perfectly fine for you both to know what you are talking about;)
 
The only other comment I would make is I am unsure how wise it is to rubbish the version of your software that was being touted as your flagship only 12 months ago to show how good your new version is. Surely there are plenty of competing DAW's that could fill that unenviable position.
 
Those personal taste points aside - great job!



+1
Thanks for the video it WAS informative :) But it was so cheesy!
2016/03/24 19:26:43
rodreb
I think it would be nice to see hands on recording and mixing a band with Platinum.
2016/03/24 20:13:10
Andrew Rossa
rodreb
I think it would be nice to see hands on recording and mixing a band with Platinum.


It's going to be hard to fit a band in that room. But we can try :)
2016/03/25 02:33:39
rodreb
Get a bigger room!  Make it work! Ha ha!
2016/03/26 10:59:30
Geo524
Nice job guys. Thanks
2016/03/26 15:11:19
jpetersen
rodreb
I think it would be nice to see hands on recording and mixing a band with Platinum.

I would love to see this, too.
 
There is a YouTube by Brandon Ryan which claims to address this, but in reality the band is so good that everything is perfect in the first take and it turns into just another how-to-mixdown tutorial.
 
I would love to see best-practice recommendations and advice as might apply to typical commercial, somewhat time-pressured situation.
 
By that I mean what to do in a realistic world. A fluff in a guitar solo, singer misses a cue - the usual things that happen where we just would wind back the tape and drop in, back in the day.
2016/03/26 19:12:43
Vastman
This is fantastic... lots more of it!  I really want Sonar to grow and YouTube IS the new medium... I'm amazed at how much there is on other DAWs and lots more from Cakewalk can really build the excitement and awareness of Sonar
 
It was cute, informative, funny, cheesy, and much appreciated.  I have to say that I have a good friend who bought Sonar professional over a year ago at my recommendation but ultimately switched to Ableton PRECISELY BECAUSE THERE WAS SOOOO MUCH MORE YOUTUBE HANDHOLDING  and he really needed that.  He was lost with sonar because of the limited info/how to on the YT.
 
I agree with the comment that these should be made often.  Weekly for awhile would be great... maybe with different weeks focusing on different things, like a "Tips & Tricks" week, a Features week, How to for beginners week, a Sample recording sessions week, Mixing&Mastering.... etc... There is sooooo much that can be conveyed.  They can be put into PLAYLISTS per topic... I.E. a playlist for Getting Started which could have dozens of simple vids to help someone learn...  
 
Furthermore, hope someone knows the ins and outs of google/tagging to use them to the max so people searching for DAW vids get a chance to see them.... 
 
In regard to the above, I think a HUGE way to attract NEW users would be SONAR vs XXXX Daw Shootouts!  I.E.   Sonar vs Ableton, Sonar vs Cubase.... etc... THIS would result in way more Google YouTube search hits and show off Sonar's capabilities and workflow to users frustrated by their current DAW or considering a DAW  I know this would be challenging if no one knows the other daws but also it would be informative even in house...You might even want to query us users about doing this as a number of us use/have more than one DAW...
 
Luv U guys!!!  
2016/03/29 16:20:27
vdd
Very nice!
Actually, I find that format and the way to present the topics helpful. Yes, it is a little bit funny, if a Product Manager is surprised (but probably they use very agile methods to design new features) that way.
But: I did not get the advantage of "just a new button to do the same I do with the other button". That little demo taught me that I wasted a lot of time in the last weeks...
 
If you can produce a video like this to show how to use ACT with a non CW/Roland controller, I probably try to extend my membership to the 20's - right now!
2016/03/29 18:10:39
TheMaartian
Soundwise
tenfoot
... I  am not a big fan of the infomercial style format ...
... The only other comment I would make is I am unsure how wise it is to rubbish the version of your software that was being touted as your flagship only 12 months ago to show how good your new version is....
... Those personal taste points aside - great job! ...



I agree with Bruce. Making fun of your previous flagship product or even of yourself isn't funny.
For ideas on new episodes why not use Cakewalk's own blog? It has quite a few great articles. Also Craig Anderton's weekly tips thread is an excellent source.




One of the big problems with humor is that it just doesn't translate very well...and I don't just mean from English to [fill in the blank]. There can be serious regional translation issues, as well. What's funny to a New Yorker can be REALLY rude and off-putting to a Southerner. What's funny in Mexico can get you slapped upside the head in Venezuela (PLEASE don't ask me how I know that ).
 
SONAR has an international customer base, with many having a first language other than English. More care and caution than might seem normal can be very good business.
 
Let me cite an example. It was my first paid day as a Six Sigma consultant. The client was Citibank, who were planning a corporate-wide, full scale adoption. The lead consultant (30+ years experience, two Ph.D.'s; highly regarded in the field) happened to be a New Yorker, while the people in the room were all directors or VPs or higher. There were about 60 Citibankers, from 42 countries. Long story short, before noon on Day 1 of a multi-year, multi-million dollar contract, two Germans had thrown a full clothed Pakistani into the resort's main pool and my colleague had been tossed from the contract because his "humor" had pi$$ed off so many people.
 
I managed to pull things together, but I was scared $hitless. I got so cautious, that after about six months of now being the lead, I got pulled to the side by a business unit president and flat out told to be more of a consultant.
 
Humor can be funny...or dangerous...and the line can be VERY fine.
 
What does work, well, what works very well for me, is self-deprecation. Before I offer a suggestion, I lead with a maxima mea culpa. Clients (customers) KNOW that you make mistakes. When you can stand up and say "I goofed up, here's how, and here's what I did to solve my problem", you gain credibility.
 
In this case, I don't see X3's performance as a mistake. It was great. Platinum's is better.
 
What might have been interesting in this video would have been the addition of, say, v8.5 in addition to X3 and SPlat. Instead of old vs. new, show a continuing progression of improvement. THAT would be appealing to me. We're here. We've been around for a long time. We're going to continue to thrive...and we're going to do that by continually evolving and improving our product.
 
Sign me up!
 
Well, I guess I am already signed up! 
2016/03/29 18:38:42
mettelus
Very eloquently stated. Erring to the side of professional should always be default and is never wrong.
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