I don't wish to seem disrespectful or argumentative, but there are quite a few technical errors in that video!
He confuses balanced vs single-ended vs symmetrical, which is a common enough error, but if you are going to present a video about interconnections I do think you owe it to your audience to be precise. He also completely misrepresents how a balanced interface works! (at least he understands the difference between polarity and phase!)
There are lots of really good resources that describe audio interconnections various levels of tech speak, I'd recommend
Rane, J
ensen Transformers or
Audio Systems Group as good starting points.
The really short version:
A balanced source presents an equal impedance from each of two signal conductors to a common reference, most often ground. It is not necessary that both signal conductors carry a signal, but if they do they do need to be of opposite polarity, as described in the video.
The benefit here comes from that equal impedance to common - any external noise will be impressed equally to both conductors, making it much easier for a balanced input to subtract the common signal.
A balanced input can be a difference amplifier or a transformer, the key specification is the common mode rejection ratio, a fancy way of representing how well the input stage rejects any signal common to the two input pins. It works perfectly well if the desired signal is on one or both pins.
Here is a really cool trick that works really well when connecting a single-ended source to a (properly) balanced input
- connect the source signal pin to the high side of the input
- connect shield from the source - through a resistor that is approximately equal to the source impedance - to the low side of the input. This creates a balanced source.
- you can even use the shield on a coaxial cable, but a twisted pair will work better.
But I digress...
It is equally important to remember that the shield on a shielded cable has no affect on magnetic fields, which is the field generated by 60 Hz noise makers. It is very effective in shielding the signal conductors from high frequency interference. The cable twist is feature that reduces the effect of magnetic fields, and it is REALLY effective.
Most folks don't give it a lot of thought, but loudspeaker wiring can be (and often is) balanced, no not the active, line level stuff, we're talking the high power, low impedance output from an amplifier.
This is not all that complicated, but is a plethora of inaccurate information all over the internet, and it can be difficult to sort it all out.
As far as where to get cables (any audio cables really) I highly recommend building them yourself. Not only will you save a little money, you'll be able to repair them should they have problems. It is not difficult at all to do so.
But if you really don't wish to, then any reputable audio supply house can provide different grades of assembled cables. I like Full Compass, but there are many out there. If you have a local music store (not one of the big box chains) you can also likely get good cables at reasonable prices.