• SONAR
  • Observation about Cakewalk's website
2017/01/18 02:17:46
sharke
It's not often that I head to the front page of Cakewalk.com but I did tonight, and was a little confused by what they're trying to get across on there. Maybe it's because I'm currently redesigning my own site and hence am in web design mode, but I can't quite work out what they're trying to do with that header image. 
 
Everything looks very slick and attractive, but the page header (what immediately greets new visitors) is promoting Sonar Home Studio, the cheapest version. If you didn't know anything about Sonar and decided to check it out, you could be forgiven for thinking that Home Studio was "the" Sonar. 
 
So here's what confuses me about the site. If you look at the bottom of that header image, there's an orange dot. Now I know that's not part of the image itself because I extracted the image from the header and had a look at it - dot isn't there. It's also positioned above Sonar Artist in the horizontal menu below it. I'm thinking that what we have here is a botched attempt at a carousel slider which slides through a promotional image for each version of Sonar, and that dot is supposed to hover above the menu to show which version of Sonar the slide is currently at. Only it's not working, because the header image never changes from Sonar Home Studio, and the dot is in the wrong place. 
 
I'm guessing that the Cake site uses Revolution Slider (which is very popular these days) and perhaps the slider broke after its recent update? Anyway I know how important a well functioning and easy to understand website is to sales, and thought perhaps Cake staff might want to have a look at it. 
2017/01/18 04:05:38
cowboydan
Hi Sharke.
The orange dot is part of the slider. For every page that you put in the slicer you have an orange (or other color) dot. Right now there is only one dot which means one page. If they add more pages , then the slider will work.
 
2017/01/18 08:26:51
pwalpwal
yeah, but if there's only one dot then really it shouldn't show any dots...
regarding hs being the lead (only) item, that (new users) is currently the target market, as everyone else who uses sonar got the lifetime thing, and the full-blown sonar is no noob's toy
2017/01/18 08:27:42
pwalpwal
another observation: there's no longer any mention of a mac version
2017/01/18 09:22:34
THambrecht
I think that the real professionals know anyway which brands are on the market.
Especially since most professionals use a Mac. Therefore, they must first finish the Mac version.
The most german studios use Pro Tools or Logic Pro with a Mac.
Therefor Cakewalk takes care of the Home musicians with a Windows computer.
2017/01/18 11:49:35
bitflipper
All web designers should be required to do all their development on the slowest machine in the office, with a dial-up connection.
 
These days I have a fast connection, but those graphics-heavy front pages are very annoying if you don't. And the worst of them are the automatic horizontally-scrolling graphics that are so popular with music software vendors. They are just barriers to the information you really want. Give me static thumbnails and links, please.
 
Oh, and while you're at it, put the prices there, too. Don't make me click the Buy Now button to see how much it costs!
2017/01/18 11:51:39
BobF
I agree BF.  I also hate sites with audio that don't provide a widget to control the volume.
2017/01/18 12:38:52
sharke
bitflipper
All web designers should be required to do all their development on the slowest machine in the office, with a dial-up connection. These days I have a fast connection, but those graphics-heavy front pages are very annoying if you don't.
 

 
I guess that's almost like how you have to take crappy phone speakers and buds into account when you're mixing. Actually I think testing for dial-up is going a bit far - sooner or later you have to ditch support for the outdated technology. I remember when I made my first website back in 2004 or so, there were still enough people with 800 x 600 resolutions to make one seriously consider restricting site width to that size, although a lot of people were saying "screw it, you can't let the stick in the muds dictate your design." A couple of years later nobody was worried about 800 x 600 resolutions any more. Web designers have at some point stopped worrying about people with dial-up connections, on the basis that if you still have dial-up then it's basically tough s***. 
 
A lot of sites these days have video headers too - short background videos which play automatically with promotional headlines on them. It can be quite engaging if done correctly. Now that must be a nightmare with dial-up, even though they tend to compress those videos down to a couple of megabytes and serve them over a CDN. 
 
bitflipper
And the worst of them are the automatic horizontally-scrolling graphics that are so popular with music software vendors. They are just barriers to the information you really want. Give me static thumbnails and links, please.
 
Oh, and while you're at it, put the prices there, too. Don't make me click the Buy Now button to see how much it costs!
 

 
Actually study after study shows that those horizontally scrolling graphics, or "sliders" as they're called, have a hugely negative impact on a site's conversion rate and SEO. I guess the reason is that you're putting important content in a place where barely anyone will see it - nobody waits for the next slide, they're too busy scrolling down the page to see what else is on there. I've spoken to a lot of web designers who absolutely hate them and are constantly frustrated by their client's insistence that their new site needs a rotating banner "like all those other sites." 
 
I can understand not putting the prices on there. Despite the fact that it annoys some people, the truth is that giving potential customers a price before you've had a chance to sell them on the product's qualities is a big no-no in selling. It results in fewer sales, simple as that. I used to help a friend out at his Xmas market stalls in Manhattan, selling gel candles. Nothing had a price on it. And for a good reason - they were quite expensive and when people just lift them up and look at the price tag, they'd put them straight back down and walk away. But when they ask you for a price, that gives you a chance to engage them with a hard sell, so we'd tell them about the quality and how much longer they last than ordinary candles etc. I remember one year the stall opposite was run by three artists selling their wares. Very nice stuff too. They had price tags on everything and would criticize us for not doing the same. Yet while our stall was always jam packed and resonated to the sound of a cash register opening (he made over $100,000 profit in December alone), these girls were selling nothing and I think most days took a loss when they factored in the market fees. I'd watch them all day, sitting looking at their phone or reading a book and just letting people browse. Invariably they'd look around for a minute, see the prices and walk away. I told one of them, you have to get up and engage these people, talk them into wanting the product before they find out the price. She said she didn't like to "hassle" people and if they wanted to buy then that was up to them. I guess the old saying "shy kids get no candy" is very true. 



2017/01/18 12:47:34
sharke
BobF
I agree BF.  I also hate sites with audio that don't provide a widget to control the volume.





My absolute #1 pet online beef at the minute is these news sites with auto play videos that have sound. The reason why I visit news sites instead of watching TV news is that I cannot stand TV news. All the stupid rotating logos, tickers, promotional jingles and indents, and then those cheesy fake tan fake teeth mannequins who do the presenting. It's like hell on earth for me. So you go to a news site and start reading, and then boom, you're hearing the jingle and look up to see a big rotating 3D logo and a voice saying "Coming up, a 9 News exclusive..."
 
That's my cue to back out of a site and never return. I have no idea whatsoever why these idiots thing autoplay news videos are a good idea - it's been shown time and time again that people despise them. What I've noticed recently, and this is even worse, is that some of these sites have a huge delay before a video starts playing, sometimes upwards of 10 minutes. So the tab is still open and you've forgotten about it and all of a sudden this loud news jingle starts coming through your speakers. Local news sites are a vibrant Petri dish of how not to design a website. 
2017/01/18 14:11:55
DrLumen
I dislike the auto-play embeds and sites as well.
 
The ones that REALLY irritate me are ones that show a 30 second ad to get to a 20 second clip. Argh!
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