EPH, you're a hansome fella but it's not just all about looks..

Well,  humor in advertising appeals to the nerd in us. But sexy has the widest appeal.  Think avid advertising: fresh, verdant, fecund. Apogee has similar style.  Cakewalk simply is stale.  It needs to go in a new direction or its gonna be eaten by the competition. Mark my words.😯

just because you're sexy yourself doesn't make it rule the world.
lol, no sure you're right and feel sorry sometimes for the great staff at Cakewalk they don't get the succes they really deserve.  Especially the developers and alone all the crap they get with every Windows update fe.
 

Sheanes
just because you're sexy yourself doesn't make it rule the world.
lol, no sure you're right and feel sorry sometimes for the great staff at Cakewalk they don't get the succes they really deserve.  Especially the developers and alone all the crap they get with every Windows update fe.
 

Thanks for the compliment, that's sweet. I've never ever heard another musician rule out sex as a motivating factor for him or herself.  Musicians of all people!  :D  But as far as mine own diagnosis of Cakewalk's situation, I'm a structuralist (lacan et al) and Freud weighs heavily in my universe.  (that reminds me, I need to quit eating so much garbage.

agree Sonar in the hands of superb marketing/business people would smash the competition.
but then we'd find something else to complain about sure Lee.

How did sure Lee get into the conversation and will Shirley be upset that she wasn't invited
 

John

Kev999
There are two weak areas that need to be improved before Sonar can be regarded by the pro community as being in the same league as certain other DAWs. One is video. The other is notation.

Right, except there are DAWs that have neither notation or video and still get more press. I would love Sonar to improve its notation and its video but that still doesn't explain why other DAWs get press without them and Sonar doesn't. There could be something else in play here that we don't know about.

 
Specialist products have their own niches. Sonar aims to be an all-rounder. It succeeds too.

But I agree that there must be some other factor that we are not seeing. It's hard to account for why Sonar is so widely dismissed.

John
 
I have wondered why it doesn't get the same press as some others too. I have no answers to that.

 
Just because you have the best product on the market doesn't mean that you will be successful. One of the most innovative cars ever produced was the Tucker. How many do you see on the road today? 
 
Sonar is kinda like Linux. Not flashy, doesn't get a ton of press, but it does the job day in and day out.
 

John
All DAWs have a philosophy. That is they come to the market with a point of view that the developers think will please users. 

What kept me coming back to SONAR was that it was more like a physical mixing board than anything else I have used. It felt comfortable. And like a regular mixing board in the real world, it can mix just about anything you throw at it. And it does it without flash or fanfare that says "Hey Look At Me!"
 
Kinda like the tow truck from the local gas station. Given a good mechanic behind the wheel and it can do wonderful things. It does the job. Period.
 
I guess you could say in some ways it's a blue collar, working man's DAW.

Sanderxpander
Those are usually DAWs that have specialized a specific workflow, like Ableton. Sonar is more of a general purpose "classic" DAW to me. I'd pitch it against Cubase, Logic, StudioOne, Reaper, maybe ProTools. But not Ableton, Reason, FruityLoops. They earn their place because they do a certain workflow really really well, not because they're supposed to offer an alternative to ProTools.

I hate to say it but I honestly believe the Sonar move to Mac is doomed unless they price it like Logic and include a bunch of unique features (like ARA) off the bat. I'm never going to convince any of my Mac friends to switch, for sure. I may be sounding like a Logic fanboy here, but I have used it extensively and while it doesn't trump Sonar in every aspect, it's a really powerful package and very competitively priced.

Those are all good points!  As a long time user I have Sonar because of the value, and because it covers a lot of ground with what it offers for the price.  A great general purpose tool that can accomplish most things as far as a virtual music studio goes.  If you can't make something good with the tools provided, it's not Sonar's fault
 
Market segments may be one thing, but I believe that to have the possibility of ever being considered an "industry standard", it requires cross-platform compatibility (Mac/Windows).
 
So to expand further on that idea, I will try to make an analogy with another industry.  Another hobby of mine is photography.  Along with music and the virtual studio, I have also been fascinated with the idea of a digital darkroom, and the creative possibilities that world opens up.  So now the modern computer offers a virtually limitless potential for creative expression. 
 
So here we are ... Adobe Photoshop and their creative suite vs. a commercial competitor on Windows, Corel, which develops the Windows only Corel Graphics Suite. I have both, but not the current Adobe cloud subscription plan. 
 
I have on old perpetual licensed copy of Photoshop, and also have the Corel Graphics Suite product. Windows only, of course! Corel can do just about anything that Adobe can, and the workflow is a little bit different, but it's a big load of value for the price.
 
So there are probably a few other Windows programs to consider here, that I didn't mention, but that's not my point.  It has long been assumed that "if you want to be a professional graphics designer, you had better know Adobe".  Sounds a lot like "if you want to work in a professional recording studio, you had better know Pro Tools". 
 
Industry standards...  Yup!  But I think that there are actually a lot of independent designers and design studios that use Corel successfully.  Just like there are independent composers, producers, and studios using Sonar on Windows.  But for standards, Corel has lacked one thing.  A Mac version.  Everybody learns Adobe on a Mac in school, then when they graduate and go to work, guess what?
 
If Cakewalk can make Sonar transition to the Mac world successfully, they will have an opportunity to prove that their product is worthy of being an "industry standard". 
 
Not that it isn't really already.  It's just stuck in "other".
 
It's a great product, but most of the professional creative folks learn their tools of the trade in school and become "imprinted" with industry standards.  That's just how the world works ...

eph221
Well,  humor in advertising appeals to the nerd in us. But sexy has the widest appeal.  Think avid advertising: fresh, verdant, fecund. Apogee has similar style.  Cakewalk simply is stale.  It needs to go in a new direction or its gonna be eaten by the competition. Mark my words.😯

Sex appeals to the younger crowd and im sure Sonar wants to appeal to those users (bring in new customers) but much like the Lincoln Continental it has features and options like no other car and simply does what it should. Drives with class. But if you put crap tires on it, it will not ride good at all. Thus a good soundcard, good PC should be a given.