• SONAR
  • Thoughts on Sonar (p.5)
2016/12/31 18:27:28
abacab
chuckebaby
 
the Lincoln Continental it has features and options like no other car and simply does what it should. Drives with class.


 
My pappy said
""Son, you're gonna drive me to drinkin'
If you don't stop drivin' that Hot Rod Lincoln"".
 
Hot Rod Lincoln - Commander Cody (Studio)
https://www.youtube.com/watch?v=3R7l7nDuj1o
2016/12/31 19:57:01
Sanderxpander
Anderton
 
I have Logic installed as my go-to Mac sequencer. I like many aspects of it, but not enough to draw me away from SONAR. 

I totally get this. I'm already invested in Sonar and I'm quicker with it than with any other package (except for some things in Ableton). Even in the unlikely event that I'd ever switch to Mac I doubt I'd be using Logic as main tool at this point. I'd have it for compatibility though.

But for someone who has bought and learned Logic, it seems really unlikely they'd shell out another 500/600 bucks to get a program that is essentially the same. Especially not if it is in any way crippled because, preferences aside, Logic is anything but. It already offers ARA like behavior with its own flextime and flexpitch engines, which are more powerful than what Melodyne Essential covers.

Even apart from that, while Logic 9 looked awful they did a pretty good job on X and one of the first comments I often get on Sonar is how clunky and busy everything looks. I always think of the first time I saw an SSL desk and silently shake my head. But the fact that most included plugins are not Cakewalk branded and have completely individual UI design doesn't help here. The ones that actually are Cakewalk branded look like they were made in the early nineties. Logic has control over all its instruments, plugins and included loops and as a result its preset browser is excellent, like Komplete Kontrol avant la lettre. It's a different world, OSX. Things have to work well but also appear slick.

Give me an argument to sway OSX users to Sonar and I'll definitely try. But I worry about this endeavor and the man hours and money involved. I'm not privy to the "master plan" so I just hope they get it right.
2016/12/31 20:05:51
Anderton
bapu
 Uh Oh.... I see Soundblaster in your sig. That could be the root of ALL your (audio) problems.
 

 

 
That's kind of like driving a car without tires. You can sit down in a comfortable leather seat, start the engine, turn on the cool car stereo, shift gears...and even drive.
 
For a little bit. 
 
2016/12/31 20:14:29
Anderton
eph221
Not to put a wrench in the deal, but Sonar needs to rethink its promotion and advertising side.  That's what greases the squeaky wheel.  Sonar just isn't sexy...it's advertising isn't sexy.  Sexy is what sells.  Please don't laugh at this, it's a real observation.  When I see Z3ta or Rapture or other cakewalk products advertised I just think to myself...stale, old, dusty.  Cakewalk needs to bring sexy back.

 
I couldn't agree more. I'm also not a fan of the "gloomy" look, so I'm glad to see they're starting to use more blues and whites again.
 
I've suggested some tag lines and marketing campaigns, but they never got traction. Maybe Cakewalk should sponsor a contest 
 
 
2016/12/31 20:16:01
Anderton
Sanderxpander
Give me an argument to sway OSX users to Sonar and I'll definitely try. 



It's going to be a very hard argument when...I mean, if...Apple starts bundling Logic and Final Cut with their desktops.
2016/12/31 20:22:37
kennywtelejazz
I'm all in for a contest ...what's the prize ?
 
Kenny 
2016/12/31 20:56:31
ampfixer
Cakewalk recently tried its hand at a slogan and we got "Committed to awesomeness". Obviously aimed at the 15 - 20 year olds. And of course, lets not forget the Bakery. I think that was an attempt at hipness, but who knows.
 
You can't beat Sonar for value, unless of course companies start giving their stuff away to sell hardware. There's really no counterpoint to that type of competition. Thankfully we're not there yet. By way of an analogy, I have a close friend who's been on the road for 40 years and released a lot of albums. When he sees a new performer explode on the market after a lengthy career of 6 months on YouTube it kills him just a little bit. If Macs come bundled with Logic, every sale will kill Sonar a little bit.
 
I still maintain that Sonar's legacy is what holds it back. Good ol' Sonar, it'll always be there because it always has been there. No one really has a comparison chart of the top DAW's that lists feature against feature. Maybe it's time to do that. There's 2 main strategies for winning a market. Cost and differentiation. There's always a market for cheap and there's always people that will buy based on features, preferably unique features.
 
At Christmas I tried a Sony VR system. It cost about $1,400 and was extremely cool. I wouldn't buy one at that price today. However, if somebody develops the right app for me I'd start selling guitars, because it is a great experience that moves simulation to the next level.
2016/12/31 21:25:42
kennywtelejazz
Interesting observations you have there ampfixer 
I may decide to share some of my own at some point  .
I'm reluctant to because I play hard ball and some folks may not like to hear what I have to say  .
 
all the best
Kenny
2016/12/31 23:51:05
abacab
Maybe start here with the top 4 or 5 suggestions ... just saying ...
http://bakery.cakewalk.com/Ideas/Views
2017/01/01 00:01:54
Kamikaze
Number 6 on that list is mine on my old login. From over two years ago.
They've basically ignored the features suggestions, I gave up on before they moved it. I've completely lost faith in the companies ability to listen, and just because they are to bring in a Mac version, doesn't change my view at all. 
 
 
 
 
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