chiming in, I never export a master of a full mix of multiple tracks. I mix down then export at around - 12db stereo wav file
Then import to a new project, clean set the beginning and fad out the end of the song.
I then master a two track stereo mix and not a full range of tracks. I may even re-master a few time, each time increasing levels. The (H/W Outs) is the final level that determines export volume.
This is just the way I do it and I'm no pro but it works for me. I can get a blasting mp3 every time.