I had exactly what you experienced at first, but now it seems to work properly no matter what I do (Exclusive, Shared, share driver with other programs, etc.).
Try a restart first with the cable plugged in. If that doesn't help, restart
without the cable plugged in, then plug it into a different USB port.
I did make sure the sample rate setting in the Sound portion of the control panel matched SONAR's, don't know if that made a difference or not.
Don't worry, it WILL work. If you find a repeatable way to make it not work and then work, let us know your findings.