I don't think it's shameless at all to try to get more business. It's common sense, and this is the ideal opportunity for competing companies and business people to do so.
If
you don't, someone else will, and then you end up like CW.
This is not some woman trying to quickly replace some poor guy's wife, this is survival in the business world.
It's all about the numbers. I'm not a businessman, but I understand these basics.
Also (for some users here), I don't believe in bashing people, like a bunch of spoilt brats. Most people involved in daily life, have families and loved ones, and they try to do the best by them. Yes, some people make cut-throat business decisions and they probably have to, but most people are not those people.