It's a passive analog volume control. I have that exact one (older model that's blue instead of red), and use it to control the volume of the Mackie monitors that I have hooked up to my tv. It's a simple device, but does what it says on the tin.
The problem with having a master volume built into your interface is that they are rarely an analog passive solution. They're powered, and they usually color what goes through it depending on how high/low the volume is. They also have a tendency to be the first part to fail, which means you lose your entire interface for a repair. I use a Lynx card, and run it through a Big Knob because it doesn't have a master volume. Sure, there's one on the software, but I'd rather have a visible solution in front of me and keep everything in the box at unity gain. Between the Big Knob and my Allen and Heath mixer, I do all my monitoring outside the box, and don't have to deal with a lot of the stresses people often post about here on the forum.