35mm
Samplitude and Magix are not going belly up anytime soon. Magix is a huge software company in very good shape and I have heard that they have recently taken on more developers. I think Samplitude is a safer bet as any for longevity.

I agree, Magix seem to have a well established business model that involves investing in a diversified software portfolio and exploiting the synergies between them. They do engage in heavy discounting and bundling to drive sales but this does not seem to me to be a quick cash grab instead it looks like a well executed strategy. I acquired Sound Forge as part of a budget Vegas package aimed at the consumer the same version that my son has installed to help with his studies he's upgraded once. The bundled version made me eligible for an update to the latest Sound Forge version when it came out which I paid for.
 
As has been pointed out plenty of companies survive with this model but they need to generate multiple small transactions and a number of larger ones. I have purchased from Magix four times now. Another thing that many have pointed out is that Cakewalk missed this trick. Adaptive Limiter would have cost $129 from Waves and we would all have waited for a $29 offer so launch with a $29 special then put the price up.
 
I'm sure we'll see some other companies fail at some point in the future but if you look back over the last couple of years you can see that discounts don't have to mean bankruptcy. 

GIM Productions
I have done the same question to one of the best Samp expert and he told me that Magix is looking for people to increase Samp development

anydmusic

35mm
Samplitude and Magix are not going belly up anytime soon. Magix is a huge software company in very good shape and I have heard that they have recently taken on more developers. I think Samplitude is a safer bet as any for longevity.

...
I'm sure we'll see some other companies fail at some point in the future but if you look back over the last couple of years you can see that discounts don't have to mean bankruptcy.

When someone is looking for new developers, that say nothing at all. That can be extension of the business, but that can be a problem with current team.
I agree the discounts don't have to mean bankruptcy, as long as there is an other reason for the discount. New version around the corner? Profit from extra packages?
I mean you sell something "worth $1300" for $150. If you do this without a reason, that is just stupid. If it does not really cost $1300, you try to fool someone. So you normally have a reason, but you do not want put it in public... the last seems like the case with Magix. And that is (the only) my point.

azslow3
 
When someone is looking for new developers, that say nothing at all. That can be extension of the business, but that can be a problem with current team.
I agree the discounts don't have to mean bankruptcy, as long as there is an other reason for the discount. New version around the corner? Profit from extra packages?
I mean you sell something "worth $1300" for $150. If you do this without a reason, that is just stupid. If it does not really cost $1300, you try to fool someone. So you normally have a reason, but you do not want put it in public... the last seems like the case with Magix. And that is (the only) my point.

For me, the biggest plus for a software developer is to still have the coders who originally wrote the code. The biggest minus would be the opposite. I was a coder at a company for 27 years, and I guarantee you that the folks who are continuing that code base are going to be much less adept at making changes, and will introduce new bugs when they do, because of the unfamiliarity how all parts of it interact with each other. Much like Cakewalk making a minor change to notation (or even something not related to notation), and screwing two or three things up in notation in the process.

anydmusic

35mm
Samplitude and Magix are not going belly up anytime soon. Magix is a huge software company in very good shape and I have heard that they have recently taken on more developers. I think Samplitude is a safer bet as any for longevity.

I agree, Magix seem to have a well-established business model that involves investing in a diversified software portfolio and exploiting the synergies between them. They do engage in heavy discounting and bundling to drive sales but this does not seem to me to be a quick cash grab instead it looks like a well executed strategy.

This! Magix did an amazing job of picking up Sonarians without offering a deal - and a load of other DAW users too. Their marketing does seem to be pretty crap, but you have to wonder how much trade they pick up by appearing to be crap at marketing. I bet they spent their marketing bucks on putting on a deal that no one could resist. If it hadn't have been for this deal I still wouldn't be taking Samplitude seriously as I never did before, but I am now loving it!

I was so bummed when I heard of Cakewalk's demise. I have been using Sonar/Cakewalk for over 25 years. Then I purchased Samplitude, and I could not be happier. This is a very DEEP piece of kit. I thought I would just use it so I would have a fall back, but now, I just want to use it, period!

Spent two hours on Samplitude last night.

Struggling really and I am not enjoying the experience.

Still too early yet to totally dismiss it though and I am going to create a complete piece with this DAW. Seems rude not to...

synkrotron
Spent two hours on Samplitude last night.

Struggling really and I am not enjoying the experience.

Still too early yet to totally dismiss it though and I am going to create a complete piece with this DAW. Seems rude not to...

I found getting into a complete project in Samplitude was a good way to learn it. Also, check out Kraznet's channel on Youtube. If you are struggling with something specific you should get help at the forum as it's a friendly place and there are people there who know it inside out.

azslow3

GIM Productions
I have done the same question to one of the best Samp expert and he told me that Magix is looking for people to increase Samp development

anydmusic

35mm
Samplitude and Magix are not going belly up anytime soon. Magix is a huge software company in very good shape and I have heard that they have recently taken on more developers. I think Samplitude is a safer bet as any for longevity.

...
I'm sure we'll see some other companies fail at some point in the future but if you look back over the last couple of years you can see that discounts don't have to mean bankruptcy.

When someone is looking for new developers, that say nothing at all. That can be extension of the business, but that can be a problem with current team.
I agree the discounts don't have to mean bankruptcy, as long as there is an other reason for the discount. New version around the corner? Profit from extra packages?
I mean you sell something "worth $1300" for $150. If you do this without a reason, that is just stupid. If it does not really cost $1300, you try to fool someone. So you normally have a reason, but you do not want put it in public... the last seems like the case with Magix. And that is (the only) my point.

When I say they have recently taken on more developers, I mean in addition to the current dev team, so an expansion. According to some longtime users, there have been more new features added, bug fixes and releases recently than in the past which means development has been stepped up. This is for both Samplitude and Sequoia which have the same code base.
 
Their crazy deal makes sense and is a good strategy. While it may look like they are making a huge loss from it, they are probably getting a much better ROI than if they did a huge marketing campaign. This way word of mouth does the marketing for them and they get lots of new users tied into their product. This isn't the first crazy deal they have done.
 
Magix has spread its self through the major creative market - graphics, video and audio/music. Samplitude and Sequoia are the feathers in its cap and I can't see them ditching either of those. They are currently developing major updates to the software they recently acquired from Sony - Sound Forge, Vegas etc. and as a company, Magix looks very strong.

I bought Vegas at $150 or so last year since it was such a great deal to update from my Vegas 7.  A few months later they came out w/ Vegas 15 for another $150.  There really wasn't any feature worth the money.  That is how they plan on making money, tho not from me. 
 
Another reason I got the Samp deal was for SF - I've got an old version of it and wanted to be sure it would continue to work in Win 10.  And I got Samplitude as a back up DAW. What a deal.  I expect Magix will "update" those too as they get their programming feet wet w/ those apps.  Again, I have no plans on upgrading but I bet a bunch of users will.  That is how they plan on making money.  When they have features worth updating for, I'll pay. 

35mm
I found getting into a complete project in Samplitude was a good way to learn it. Also, check out Kraznet's channel on Youtube. If you are struggling with something specific you should get help at the forum as it's a friendly place and there are people there who know it inside out.

Thanks, yeah, I definitely need more help than just the manual. I'm not at home at the moment and my studio is mobile but that means that although I can access the internet I can't stream stuff.

I think I will leave it until I return to base...