If rewire is installed, at startup SONAR will load rewire components for all rewire registered apps.
eg, reason, reaper etc. Depending on what those components do (authorization, initialization, etc) it will slow down the load.
Also any attached control surfaces will slow down the load since they handshake with SONAR.
Additionally if you have rescan failed or rescan existing VST's set in preferences it can slow down the start process even though scanning is in the background, since the scanner sends update messages to SONAR.
Some audio interfaces can also take time to initialize.
The best thing to do when troubleshooting load issues is to eliminate these first and see if they are contributing to the issue. On my Surface pro, and also on my DAW startup is less than 4 seconds to the time I see the start page.