Making music

Interesting how they make it look like they're doing something new/different just cause it's an ipad.

Maybe they never saw a DAW of any sort before? 

It's an interesting product, but it seems to me that w/o a corresponding desktop application to which you could transfer sessions and fine tune them.

Though it's definitely sexier than GarageBand, GB for iPad costs even less, lets you use virtual instruments, amp sims and all, and you can also open your projects on a desktop, either using GB (which is free w/ the computer) or even Logic.

I wonder how many musicians out there record only audio and want to finish their production on an iPad. That's pretty old school and limitative.

Rain


It's an interesting product, but it seems to me that w/o a corresponding desktop application to which you could transfer sessions and fine tune them.

Though it's definitely sexier than GarageBand, GB for iPad costs even less, lets you use virtual instruments, amp sims and all, and you can also open your projects on a desktop, either using GB (which is free w/ the computer) or even Logic.

I wonder how many musicians out there record only audio and want to finish their production on an iPad. That's pretty old school and limitative.

That's sort of my point.


Anyone that wants to know can quickly find out that "old school" instrument playing musicians far out number the amount that have interest in virtual instruments, amp sims and all.

That's what I regard as the genius of this ad campaign.

It's not focused on the minority of M.I. customers... it was made to appeal to an existing, and much larger, group of customers, and by doing that it completely avoids all the DAW arms race issues.




It never mentions the gotchas... and it doesn't show all the monitoring hardware etc.

It simply makes the tech seem appealing to the potential pool of customers that are involved in making music that aren't so involved in dreaming about tech. It celebrates the act of making music.

It's relatively easy to record musicians that actually make music and the way this tool set is presented appeals to folks who have that figured out.




Pretty clever.




best regards,
mike





edited spelling and grammar

I agree.



best regards,
mike

I'm confused.

Are we taking the piss out of this or not?

SteveStrummerUK


I'm confused.

Are we taking the piss out of this or not?

Go ahead ... aim it that way please!

On second thought, I guess that after so many years doing this, I sometimes tend to forget that we develop a certain "expertise". Though I should know better because I'm quite often asked to give crash courses. I guess that knowledge may be worth something after all... :s

Just a few weeks ago, we had dinner w/ a couple of friends and the guy asked me if I could help him w/ his little Roland 4 tracks digital recorder which he'd bought to record his wife's demo. Sure, I said...

But having noticed that they had a couple of MacBooks in the house and an iPad, my first thought was - man, I wish you'd asked me before you bought that 4 tracks.

And of course as we started talking about what the thing could and couldn't do, it wasn't long before I mentioned GarageBand - the concepts of which, I realized once again, aren't as obvious to every one as I tend to assume they are.

SteveStrummerUK

Beagle

SteveStrummerUK


I'm confused.

Are we taking the piss out of this or not?

that's the point.  that's always the point.  haven't you learned yet?

 
Was there some subliminal snideyness going on then Beag

I thought it was humorous when the bass player said "it's got drum a gog, I can use it to get pristine drum sounds".

At first I thought it was the drummer saying that and I thought it seemed weird that the drummer would want drum a gog to replace his drums.

bapu


Drumagog is the bomb. I use it to replace my vocals all the time. Mooch sez I singz mush bedder know.

 
PWF

Beagle

mike_mccue


I thought it was humorous when the bass player said "it's got drum a gog, I can use it to get pristine drum sounds".

At first I thought it was the drummer saying that and I thought it seemed weird that the drummer would want drum a gog to replace his drums.

yeah, I thought that was an odd thing to say, even if it wasn't from the drummer. 
 
just my opinion, tho.  [shrugs]

Pfft...  Bass players!

I figured Drum a Gog got a special plug because, as bapu has pointed out, it's the other big product the company sells.

SteveStrummerUK


Drum a Gog?

Can it be used in Cake Walk So Nar?

I'm gen uine ly in ter est ed.

Silly boy. Drum a gog is that Marc Bolan song from the 70s, roight?