Mastering, Would You??

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BenMMusTech
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2012/04/07 22:40:44 (permalink)

Mastering, Would You??

Ok I am working a business plan for a mid-end mastering studio. Equipment List:
 
TL Audio A2 (I know some don't like it but I think it's excellent for rock/pop)
Avalon 747 (still deciding on whether this is the opto compressor that I will purchase)
UAD Plugs, Various
3 sets of monitors
Accousticly treated room (I can do this, I did learn some crap in my degree)
 
I could go on but thats the basics.
 
Now I am planing to make this a global mastering service (I will get a proper website built so people can upload and download the songs) I will put up photo's to show that I am not some nerd sitting in my bedroom using the prochannel to master.
 
Price: $50 a song one day turn around
          $300 an album 3 day turn around
 
With a money backed guarantee and free analysis of tracks, just incase they need a bit more work before mastering.
 
Now I know some of you are pro's and don't need this service but if you can put yourself into an amateurs shoes and had the money would you try it?.  
 
And for those who are starting out, I know most don't have the money but pretend you do, would you try it???
 
I know they're lots of other factors but just say you came accross my site. 
 
Any suggestions would be good too.
 
Cheers Ben

Benjamin Phillips-Bachelor of Creative Technology (Sound and Audio Production), (Hons) Sonic Arts, MMusTech (Master of Music Technology), M.Phil (Fine Art)
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    jamesyoyo
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    Re:Mastering, Would You?? 2012/04/07 22:42:42 (permalink)
    I would only hire you if I heard some before and after samples on your site.
    #2
    foxwolfen
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    Re:Mastering, Would You?? 2012/04/07 22:52:31 (permalink)
    Ben, the way I see it is, you need to look to your local market. Getting non-local business will take a solid rep and established credentials. But, if you are in a town with a strong music scene, and there is a need for the services you offer, a mastering studio might work, and you can build the cred there. But, again, to really work, you would need proven experience. Are you working with any known bands, or known production engineers? Do you have references? If not, then maybe what you need to do is find a job at a studio and work your way into your own business after you have built up your experience and reputation.

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    bapu
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    Re:Mastering, Would You?? 2012/04/07 22:56:56 (permalink)
    Ben,

    Some random thoughts. 

    1. One day turn around time is meaningless. What if you got 363 songs in one day. No way can you turn around that may songs.
    2. $50US, Canadian?, AUS?. FWIW there are people here (that I know of) that will master as low as $35US and as as high as ~$150US. For the starving non-pro musician can you imagine which they will choose?
    3. James is correct. You'll need examples else what do they *really* know they are getting.
    4. In all fairness, unless you will be in a true (i.e. provable) commercial building, most will assume you are some nerd sitting in your acoustically treated (spare) bedroom using the prochannel TL Audio A2, Avalon 747, Various UAD Plugs and 3 sets of monitors to master.


    I'm not saying #4 to be mean or cruel. Just stating what most people "will think", regardless of the degree of truth.


    HTH


    #4
    bapu
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    Re:Mastering, Would You?? 2012/04/07 22:58:21 (permalink)
    Oh, yeah. You may need to do some "freebies" in the beginning to get established (i.e. before and after examples).
    #5
    The Maillard Reaction
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    Re:Mastering, Would You?? 2012/04/07 23:04:20 (permalink)

    How about a 23 hour turn around?


    #6
    bapu
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    Re:Mastering, Would You?? 2012/04/07 23:12:59 (permalink)
    mike_mccue


    How about a 23 hour turn around?

    That's one hour better'n them photo kiosks of the 80s, no?
    #7
    Old55
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    Re:Mastering, Would You?? 2012/04/07 23:23:39 (permalink)
    I'd charge by the hour.  Are you going to charge the same $50 for "Yesterday" as you are for "Thick As A Brick"?  I did a little bit of mastering way back when and some tracks are just more problematic than others.  Sometimes, you just can't tell how long it will take until you get started.  

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    BenMMusTech
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    Re:Mastering, Would You?? 2012/04/08 01:20:06 (permalink)
    Ok thanks for the suggestions guys,
    Bapu thats why I said there would be photo's of the accousticly treated room, that I am trying to hire in the Salamanca Arts centre, it's a bit small 10meters by 10 but I should be able to treat it.

    Foxwolfen, there are no mastering studio's in Hobart, 8 listed studio's and 4 music stores on one street we have a thriving music business in a capital city of 200,000 people.

    Getting work in a studio is nigh on impossible as we all know, we have to build the business ourselves.

    Plus it truly is a global industry we have to try and market ourselves globally but yes the local market is the main player. 

    I'm stuck on the priceing at the moment becuause I have a friend in Adelaide who runs a music school and he says well he will throw all the work he gets my way for a price and so that was the priceing structure that we worked out.

    Some websites advertise turn around so I am at least trying to match them.

    James, you are right, I need examples and I have only recently got there when it comes to my mastering, I only have a handful of songs that transfer accross the board at the moment and that means me gettting down to work again, everything is in boxes at the moment.

    Christ this getting a business up and running is hard work but I think it is the only way forward.

    Neb
    post edited by BenMMusTech - 2012/04/08 01:23:17

    Benjamin Phillips-Bachelor of Creative Technology (Sound and Audio Production), (Hons) Sonic Arts, MMusTech (Master of Music Technology), M.Phil (Fine Art)
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    SteveStrummerUK
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    Re:Mastering, Would You?? 2012/04/08 06:14:25 (permalink)

    Ben, if you don't want to spend a lot of money advertising, the very best way of getting yourself out there is by word of mouth.

    I don't know if you've been around here long enough to know Cakewalk forum member 'JamzOr'? The guy runs his own mastering business and his method of publicising his services was to offer free song mastering to other Cakewalk members over in the Songs Forum. I know a lot of folk took him up on his offer and the feedback was always very favourable. The very fact that I (and I'm sure a lot of the folk in here) can remember that he does mastering is testament to the fact that this approach does work.

    As well as spreading the word (and a lot of good will) by doing this, you could ask that anyone who gets a 'free' mastering job allows you to use a short clip of their song for 'before and after' examples for your web site, and maybe a 'letter of recommendation' they are happy for you to include with their example. This is a win-win situation for all concerned - you get valuable references and examples for your website (in addition to on the job experience) and others get their songs mastered and advertised for free. 

    And spend any spare cash you have on setting up a professional website. Don't be tempted to cut corners here - correct grammar, spelling and legibility are of paramount importance. As are layout and ease of navigation and use - make the process of visiting your shop window as pleasant, and above all as professional an experience as possible for your potential customers.

    It may or may not be true, but a sloppily written and amateur-looking website screams 'sloppy and amateur' company. A 'real-world' analogy might be a new restaurant opening in town. If the frontage is grubby and in need of a lick of paint, patrons will subconsciously suspect that the kitchens and staff are in the same state.

    You certainly have the enthusiasm and committment needed to make this work Ben, just make sure you take it one step at a time - don't rush headlong into it without considering every aspect.

    And good luck.

     Music:     The Coffee House BandVeRy MeTaL

    #10
    jamesg1213
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    Re:Mastering, Would You?? 2012/04/08 06:55:26 (permalink)
    BenMMusTech

     
    With a money backed guarantee
     


    I assume you mean 'money back guarantee'? I wouldn't do that. You'll leave your self open to abuse by people who want something for nothing. I'm sure there are other ways of ensuring customer satisfaction, like sending them a snippet of the song to agree before you send them the finished file.


     
    Jyemz
     
     
     



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    #11
    Jonbouy
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    Re:Mastering, Would You?? 2012/04/08 07:01:40 (permalink)
    CJ has managed to get himself up and running since I've been around.

    I've got no way of knowing how well he is doing but being as he's already trodden the path you want to take he may be a good person to talk to about it.

    Many here finance their way forward with a more traditional job until they have built up a sufficient customer based income to be able to make the switch to 'full-time'.

    A strong enough desire to do it will be the thing that carries you forward, whatever methods you have to take to get there.

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    #12
    Guitarhacker
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    Re:Mastering, Would You?? 2012/04/08 08:49:39 (permalink)
    All good advice.... the idea of money back is not a good idea though.  Most mastering houses will take the wave...master it and send back part of the mastered song... 30 seconds or so, or will put white noise bursts in the mix every 15 seconds so it is impossible to use the "check the master" copy on commercial projects.  Once the client approves it and pays, the full and completed wave is sent. 

    Offering your services here for free for a limited time to gain some examples of your quality of work to show off to other paying clients is a good idea. Posting before and after versions in the songs forum will also build street cred here as well. there are some good ears here that will critique your work and let you know honestly if you are in the right ballpark to compete at the professional level needed in this business. 

    Good luck....and I'm really looking forward to hearing your work in this area. 


    Note: Several years back ( I shall not mention names) I heard a song that I was a part of as a musician, that was "mastered" by someone who supposedly "knew their stuff", and wow...... was it ever disappointing. I was able, at the time, with very little mixing and mastering experience, to produce a better sounding "master mix" than this so called "mastering engineer". This individual had slapped some serious compression on it, with some EQ, and called it done. It was squashed to say the least. 

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    #13
    The Maillard Reaction
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    Re:Mastering, Would You?? 2012/04/08 09:04:56 (permalink)

    Remember to wear hearing protection when you do your mastering suite remodel.





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    Jonbouy
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    Re:Mastering, Would You?? 2012/04/08 11:43:08 (permalink)
    mike_mccue


    Remember to wear hearing protection when you do your mastering suite remodel.





    And ALWAYS wear white socks with sandals when performing such operations so you can see where your toes are through the dust.

    Ear protection is nonsense as this kind of activity will give your ears a strenuous workout and will make them more 'pumped'.

    HTH
    post edited by Jonbouy - 2012/04/08 11:45:18

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    digi2ns
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    Re:Mastering, Would You?? 2012/04/08 12:54:29 (permalink)
    Hey Ben, 
    Not exactly sure what your complete background experience is or what your degree covers and what your daily life is like as far as work/living.  Speaking as a newbie to all of this I think if you can manage the time and have enough knowledge and experience to do something regardless of what it is and you ENJOY doing it, JUMP ON IT. 
    Im really enjoying all the bands coming out of the woodwork around here that are just looking for a nice sounding simple demo to get more gigs. Ive been playing around with one as a learning experience between what I get here from all you guys in the forum and what I get from working with the band. Its priceless to me just for what I gain from it-I dont charge them a thing and enjoy helping others out and in turn I get what I need from it as well. The benefits just get better form there.

    All kinds of exposure and band after band seeking to see what you can do for them.
    Im standing back but keeping them interested in whats going on so when and if I do really start bringing them in, the demand for it is already there and reputation is already established.

    Dont hold back if ya Enjoy it and want it!!!


    MIKE

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    #16
    The Maillard Reaction
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    Re:Mastering, Would You?? 2012/04/08 13:06:15 (permalink)

    I just downloaded some before and afters from the competition to check out and I am thinking I can make my own website:





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    SteveStrummerUK
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    Re:Mastering, Would You?? 2012/04/08 13:18:05 (permalink)
    mike_mccue


    I just downloaded some before and afters from the competition to check out and I am thinking I can make my own website:



     
    I can't hear anything
     
    I would have thought that would be a major problem for an audio mastering site.
     
    $39.99 is a bargain though, I have to say.
     
     
     
     

     Music:     The Coffee House BandVeRy MeTaL

    #18
    bapu
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    Re:Mastering, Would You?? 2012/04/08 14:40:19 (permalink)
    mike_mccue


    I just downloaded some before and afters from the competition to check out and I am thinking I can make my own website:



    Well, you have you first image. Just change the price to $39.98. Shows your serious but not undercutting your value. And you'll have no copyright issues using the image.
    #19
    The Maillard Reaction
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    Re:Mastering, Would You?? 2012/04/08 14:49:00 (permalink)
    I actually make most of the money on the back end.

    If you send it in hotter than peaks at -12dBFS then I have to charge a special per dB rate to turn it down so as to properly prepare it to be turned up.

    A lot of folks seem surprised when they get the final bill even though I strongly encourage them to do that part themselves.


    #20
    bapu
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    Re:Mastering, Would You?? 2012/04/08 14:54:01 (permalink)
    mike_mccue


    I actually make most of the money on the back end.

    If you send it in hotter than peaks at -12dBFS then I have to charge a special per dB rate to turn it down so as to properly prepare it to be turned up.

    A lot of folks seem surprised when they get the final bill even though I strongly encourage them to do that part themselves.

    You went to The Bouy School of Business Models dinnit you?


    #21
    Jonbouy
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    Re:Mastering, Would You?? 2012/04/08 16:46:47 (permalink)
    bapu


    mike_mccue


    I actually make most of the money on the back end.

    If you send it in hotter than peaks at -12dBFS then I have to charge a special per dB rate to turn it down so as to properly prepare it to be turned up.

    A lot of folks seem surprised when they get the final bill even though I strongly encourage them to do that part themselves.

    You went to The Bouy School of Business Models dinnit you?


    Nah, he never, he muttered about it taking him 17 years to pay back the enrolment fees or something.

    Stupid really, if he was charging double then it would have only taken eight and a half years.  That's what happens when you try to go cheap.  Everyone suffers because of it.

    "We can't do anything to change the world until capitalism crumbles.
    In the meantime we should all go shopping to console ourselves" - Banksy
    #22
    bapu
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    Re:Mastering, Would You?? 2012/04/08 16:48:35 (permalink)
    Jonbouy


    bapu


    mike_mccue


    I actually make most of the money on the back end.

    If you send it in hotter than peaks at -12dBFS then I have to charge a special per dB rate to turn it down so as to properly prepare it to be turned up.

    A lot of folks seem surprised when they get the final bill even though I strongly encourage them to do that part themselves.

    You went to The Bouy School of Business Models dinnit you?


    Nah, he never, he muttered about it taking him 17 years to pay back the enrolment fees or something.

    Stupid really, if he was charging double then it would have only taken eight and a half years.  That's what happens when you try to go cheap.  Everyone suffers because of it.

    Especially The Bouy Ltd.?
    #23
    spacey
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    Re:Mastering, Would You?? 2012/04/08 18:23:01 (permalink)
    Ben I think it's great to have dreams, goals and plans.
    Go for them and hope you make them happen.
    #24
    BenMMusTech
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    Re:Mastering, Would You?? 2012/04/08 19:37:35 (permalink)
    Thanks for all the good advice, sorry waking up here, so no money back gaurenteee got that, offer a 30 sec section of the song once they have paid then give disk.

    Def word of mouth will be the first port of call and offer one free song to the guys on the song forum.  That is a good idea.

    And Steve I will be having the website done by professional website builder I don't know how to build the saftey mechanisims into a website so people can upload and download.

    Really good information, Until Mike came along is that Oscar Wilde riding a little persons's bike, you crack me up Mike
     
    Neb

    Benjamin Phillips-Bachelor of Creative Technology (Sound and Audio Production), (Hons) Sonic Arts, MMusTech (Master of Music Technology), M.Phil (Fine Art)
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    #25
    The Maillard Reaction
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    Re:Mastering, Would You?? 2012/04/08 19:47:54 (permalink)

    :-)

    Ben, I like the mastering suites with the Captain Kirk chair.

    :-)




    I'm serious.


    best regards,
    mike


    #26
    BenMMusTech
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    Re:Mastering, Would You?? 2012/04/08 19:51:56 (permalink)
    mike_mccue


    :-)

    Ben, I like the mastering suites with the Captain Kirk chair.

    :-)




    I'm serious.


    best regards,
    mike

    How can I take u seriously yes that is one sweet looking mastering studio or is that a home theater, now I see it's oscar wilde on a turtle.
     
    Neb

    Benjamin Phillips-Bachelor of Creative Technology (Sound and Audio Production), (Hons) Sonic Arts, MMusTech (Master of Music Technology), M.Phil (Fine Art)
    http://1331.space/
    https://thedigitalartist.bandcamp.com/
    http://soundcloud.com/aaudiomystiks
    #27
    The Maillard Reaction
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    Re:Mastering, Would You?? 2012/04/08 19:55:07 (permalink)
    What's the need of a big reflecto-desk when you are tweaking 2 tracks?

    best,
    mike


    #28
    BenMMusTech
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    Re:Mastering, Would You?? 2012/04/08 20:08:16 (permalink)
    mike_mccue


    What's the need of a big reflecto-desk when you are tweaking 2 tracks?

    best,
    mike

    Can you point out what the reflecto desk is, in the pic there is a plastic table, a moniter.
     
    You can't fool me this is a home theater or a 5.1 mastering suite.
     
    Get off your turtle
     
    Neb

    Benjamin Phillips-Bachelor of Creative Technology (Sound and Audio Production), (Hons) Sonic Arts, MMusTech (Master of Music Technology), M.Phil (Fine Art)
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    #29
    Jeff Evans
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    Re:Mastering, Would You?? 2012/04/08 20:17:35 (permalink)
    Mike you are correct. There should be no mixer between you and the speakers and also the monitor screen should be right out of the way. When I master I actually re arrange my studio to suit.  As Mr Katz points out there really should be nothing between you and the speakers.

    Talking of speakers Ben you say you have three sets of monitors. What are they out of interest? Also you will need a set of real VU meters if you want to master properly, period! Every mastering suite in the universe has them. Don't even think about it without them. Have you thought of that.

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    #30
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