Nokia and RIM, who will be first out

When apple and samsung occupy global smartphone revenue profit by 70% and 99%, once briefly popular in the mobile phone market (including smart phones), nokia and RIM is experiencing the most difficulties. When apple and samsung focus on the next who can run faster, and become the real overlord in smart mobile phone industry, nokia and RIM are in the other direction, that is, who will first out.



Recently, foreign analysis said, although sales, profit, market share of RIM are going down, but situation of nokia is worse, previously, some thought, cooperation with Microsoft of nokia does not need to threaten apple simply overwhelm RIM is ok. This is the main reason why I want to compare the two companies together today (the correlation).

First look at the revenue and profit, both in their latest quarterly results are in the loss. Nokia losses of $1.2 billion; RIM losses of $125 million. Due to the size of the nokia far outweigh the RIM, and also includes functional mobile phone business, so the absolute loss figures do not seem to fully reflect the nokia and RIM who is worse. But growth index is more convincing, can reflect the objective of the speed of decline and lift of an enterprise. The latest quarter of both, nokia's revenue fell 29% year-on-year, a minimum income quarter in nokia past 7 years; RIM year-on-year revenue declined 25%. Can say, when both sides in the loss of the at the same time, in revenue, nokia is more when both sides declined. Thus, it is easy to see nokia's financial performance, whether from the absolute loss value, or the topline of the slip velocity (both sides for the comparison of negative), are lower than the RIM.

In addition to revenue and profits outside, the rest is shipments and market share. The same in this year's first quarter, according to IDC statistics, nokia smartphone shipments of 11.9 million, accounting for 8.2% of the market share; RIM shipments of  9.7 million, account for 6.7% of the market share, nokia also has a weak advantage, but measure from the growth rate, in the same quarter, nokia fell 50.8% year-on-year; RIM declined 29.7% year-on-year, here the slip velocity of nokia is 1.7 times than RIM, continue to do the same, RIM will soon beyond nokia in smartphone shipments and market share.

So only look from the current situation, nokia is not optimistic in the performance than RIM. But look from the entire cell phone (including functional mobile phone) market share, nokia still well ahead of RIM with 20.8%. This is because nokia still has functional mobile phone business, while RIM only about smart phones. The mentioned functional mobile phone, compared with RIM, this is not only the disadvantage of nokia, but also the advantage. The so-called disadvantage, is refers that the mobile phone industry convert from the functional handsets to smart phones, but now the huge functional mobile phone business of nokia is undoubtedly a white elephant, and advantage is its huge functional mobile phone subscribers can provide a foundation to increase their own smartphone shipments. This RIM doesn't have. But see from the past year, the efficiency of conversion of nokia from functional mobile platform to their own smartphone platform (including Microsoft's Windows Phone platform) is very low, it is a great challenge for nokia, if it can't improve it in teh future, this advantage may lost. Of course, also need to see what RIM will do.

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