Pomplamoose

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bitflipper
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2011/01/26 11:59:19 (permalink)

Pomplamoose

You've probably seen these folks on Hyundai commercials. I'd wondered what their story was, and found out via an article in Keyboard magazine. Turns out they are YouTube stars, who first got a Toyota gig, then the Hyundai gig as a result of home-made music videos that had received as many as 5 million views. But without ever releasing a CD! An interesting story for any indie acts looking to YouTube as a cheap form of self-promotion.

What makes them stand out in a medium saturated by thousands of wannabe bands? Well, first and foremost, they are two very photogenic young people. But the videos are also refreshingly honest, a composite of live takes - no lip-syncing. They are mostly covers of pop tunes, which may be part of their YouTube success formula, since viewers are likely to discover them as a result of searching on better-known artists such as Beyonce and Lady Gaga.

Now, for an out-of-touch geezer like myself, YouTube stars are usually far off my radar. But you know you're going places when you get interviewed on NPR's All Things Considered! Here's that interview.


All else is in doubt, so this is the truth I cling to. 

My Stuff
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28 Replies Related Threads

    The Maillard Reaction
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    Re:Pomplamoose 2011/01/26 12:11:47 (permalink)
    Huge Stars!

    I've been showing people the videos are explaining that I think they represent the future of music marketing.

    It must be noted that both of the musicians are actually incredibly well educated and sophisticated... and that the singing in my bedroom routine is an incredibly effective "act".

    I love watching their videos and listening to their stuff.

    best regards,
    mike


    #2
    marcos69
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    Re:Pomplamoose 2011/01/26 12:12:53 (permalink)
    I've seen them in some car commercial.  I just figured they were some hired actors.  Cool.

    Mark Wessels

    At CD Baby

    At Soundclick
    #3
    The Maillard Reaction
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    Re:Pomplamoose 2011/01/26 12:19:30 (permalink)
    I'm still trying to figure out how many accountants you need to legally license popular cover tunes for release on YouTube.

    Digital download licensing is in it's infancy and just recently started a transition from a huge paperwork mess with quarterly payments and statements to a "anticipation" based system where an artist can pay in advance for anticipated downloads at their discretion.

    It is not a mature system... but I imagine Pomplamoose is somehow figuring out how to do it without stepping on too many toes and becoming a target. Most of their *catalog* is cover material distributed via download.

    I think learning how to follow in their footsteps would be a huge step forward for any musician who is sick of playing bars and clubs in an effort to sell a few CDs.

    best regards,
    mike


    #4
    timidi
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    Re:Pomplamoose 2011/01/26 12:22:33 (permalink)
    i'd like to know what daw he uses..

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    #5
    Mooch4056
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    Re:Pomplamoose 2011/01/26 12:49:49 (permalink)
    hahahaha


    That's great .... the girl in the video looks just like my Attorney - I am gonna send her the link 


    hahahah




    I know ... everyone in the coffee house probably cant imagine why I ... Mooch ... would need an a lawyer ...


    none the less ...  I have one


    carry on  

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    #6
    Beagle
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    Re:Pomplamoose 2011/01/26 13:15:10 (permalink)
    the girl doesn't look like she's really singing in these vids or on the commercial.

    but she has a charm to her - and I like her eyes!

    http://soundcloud.com/beaglesound/sets/featured-songs-1
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    Guitarhacker
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    Re:Pomplamoose 2011/01/26 16:54:53 (permalink)
    The girl looks like she's spaced out when she sings.... like..... no energy or enthusiasm..... but it's cool.

    nonchalant is probably a better word.... and very creative and unique in their approach.... using s kids toy xylophone fro example.

    My website & music: www.herbhartley.com

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    #8
    Bub
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    Re:Pomplamoose 2011/01/26 17:18:51 (permalink)
    What's NPR? ;)

    "I pulled the head off Elvis, filled Fred up to his pelvis, yaba daba do, the King is gone, and so are you."
    #9
    The Maillard Reaction
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    timidi
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    Re:Pomplamoose 2011/01/26 17:50:26 (permalink)
    timidi


    i'd like to know what daw he uses..

    hey tim, i saw this:


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    #11
    The Maillard Reaction
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    Re:Pomplamoose 2011/01/26 18:00:54 (permalink)


    #12
    bitflipper
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    Re:Pomplamoose 2011/01/26 20:34:49 (permalink)
    the girl doesn't look like she's really singing in these vids or on the commercial.

    The girl looks like she's spaced out when she sings.... like..... no energy or enthusiasm..... but it's cool.

    She talks about that in the article. It's because it really is live. People look weird when they're singing for real, concentrating on pitch and intonation. In typical music videos, when you see a singer filmed behind a mic it's all staged for appearance and lip-synced.

    Which is not to say that their performances are not comped or massaged. In one video, the guy starts out without a beard and magically grows one by the end of the song. Some time had clearly elapsed during the making of that video. Still, they make a big deal about everything you see being a real performance.


    All else is in doubt, so this is the truth I cling to. 

    My Stuff
    #13
    marcos69
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    Re:Pomplamoose 2011/01/26 21:03:10 (permalink)
    bitflipper



    the girl doesn't look like she's really singing in these vids or on the commercial.


    The girl looks like she's spaced out when she sings.... like..... no energy or enthusiasm..... but it's cool.

    She talks about that in the article. It's because it really is live. People look weird when they're singing for real, concentrating on pitch and intonation. In typical music videos, when you see a singer filmed behind a mic it's all staged for appearance and lip-synced.

    Which is not to say that their performances are not comped or massaged. In one video, the guy starts out without a beard and magically grows one by the end of the song. Some time had clearly elapsed during the making of that video. Still, they make a big deal about everything you see being a real performance.


    Some people just grow beards fast.

    Mark Wessels

    At CD Baby

    At Soundclick
    #14
    Guitarhacker
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    Re:Pomplamoose 2011/01/26 21:24:04 (permalink)
    5 o clock shadow to the max....

    My website & music: www.herbhartley.com

    MC4/5/6/X1e.c, on a Custom DAW   
    Focusrite Firewire Saffire Interface


    BMI/NSAI

    "Just as the blade chooses the warrior, so too, the song chooses the writer 
    #15
    DeeS
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    Re:Pomplamoose 2011/01/27 00:05:23 (permalink)
    Guitarhacker


    The girl looks like she's spaced out when she sings.... like..... no energy or enthusiasm..... but it's cool.

    nonchalant is probably a better word.... and very creative and unique in their approach.... using s kids toy xylophone fro example.


    It seems to be a case of her being the straight man and him the goof ball.

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    The problem with perfection is that it has no limits. Normally, once you obtain perfection, you realize how it could be better. David Gibson - The Art of Mixing
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    The Maillard Reaction
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    Re:Pomplamoose 2011/01/27 07:49:06 (permalink)
    and choosing great songs... that's the key... getting discovered during song searches.


    #17
    geeare1
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    Re:Pomplamoose 2011/01/27 12:56:09 (permalink)
    I guess I don't watch enough TV 'cause I've never seen the Hyundai commercial.

    I have heard of Pomplamoose, though.

    The guy is Jack Conte...he's got a bunch of his own VideoSongs on Youtube, too.

    -gr

    'There's two kinds of music: good and bad. I like both.' - Duke Ellington

    http://www.soundclick.com/bands/default.cfm?bandID=943338&content=music
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    Beagle
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    Re:Pomplamoose 2011/01/27 13:09:13 (permalink)
    bitflipper



    the girl doesn't look like she's really singing in these vids or on the commercial.


    The girl looks like she's spaced out when she sings.... like..... no energy or enthusiasm..... but it's cool.

    She talks about that in the article. It's because it really is live. People look weird when they're singing for real, concentrating on pitch and intonation. In typical music videos, when you see a singer filmed behind a mic it's all staged for appearance and lip-synced.

    Which is not to say that their performances are not comped or massaged. In one video, the guy starts out without a beard and magically grows one by the end of the song. Some time had clearly elapsed during the making of that video. Still, they make a big deal about everything you see being a real performance.


    not sure I buy that as a reason.  lots of performers show more animation performing live for a recording than she does.  she doesn't move her mouth hardly at all when she sings I think is what bothers me.  apparently it works for her because she has a good voice, but it makes her look like she's not really singing since she doesn't move her mouth much or open it very far (very much against "classical voice training" rules)

    http://soundcloud.com/beaglesound/sets/featured-songs-1
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    timidi
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    Re:Pomplamoose 2011/01/27 13:23:32 (permalink)
    Nature Boy was real nice. Thanks for posting it Mike.
    I used to work with the writer (Eden Ahbez) back in my LA engineer days. He was quite the hobbit:) Roamed the streets of LA barefoot, Ukelele and flute in hand... flat broke..

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    KenB123
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    Re:Pomplamoose 2011/01/27 13:47:06 (permalink)
    I wondered whether that couple was real or not (i.e., musicians). Funny, my subconscious never realized who they were advertising for.
     
    Another holiday commercial that musically caught my attention was for (I believe) Honda.  Catchy little tune called "Holiday' by Vampire Weekend. Maybe everyone knows of them, but they are new to me:
     
    http://www.youtube.com/watch?v=vraoiVCDdaM&feature=player_embedded

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    jamesyoyo
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    Re:Pomplamoose 2011/01/27 14:11:27 (permalink)
    bitflipper


    But you know you're going places when you get interviewed on NPR's All Things Considered! 

    NPR! Where stars are made!


    You are too funny!
    #22
    bapu
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    Re:Pomplamoose 2011/01/27 14:20:10 (permalink)
    jamesyoyo


    bitflipper


    But you know you're going places when you get interviewed on NPR's All Things Considered! 

    NPR! Where stars are made!


    You are too funny!

    It's a step up from the CH, no?


    #23
    JohnoL
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    Re:Pomplamoose 2011/01/27 18:24:38 (permalink)
    Beagle


    the girl doesn't look like she's really singing in these vids or on the commercial.

    but she has a charm to her - and I like her eyes!
    Are we talking about the girl singing Jingle Bells?
    I am totally mesmerized by her. I thought I was the only person who noticed her.
    #24
    Beagle
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    Re:Pomplamoose 2011/01/27 18:43:55 (permalink)
    yes!  I was too.  I had never seen this group UNTIL that commercial I she immediately grabbed my attention.

    in fact I didn't realize there was only one other guy in the "band" because I didn't pay attention to anything else but her face and eyes on that commercial.

    and I didn't even realize it was for Hyundai - or what they were peddling!  I just focused on her and the song!

    http://soundcloud.com/beaglesound/sets/featured-songs-1
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    The Maillard Reaction
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    Re:Pomplamoose 2011/01/27 19:12:20 (permalink)
    timidi


    Nature Boy was real nice. Thanks for posting it Mike.
    I used to work with the writer (Eden Ahbez) back in my LA engineer days. He was quite the hobbit:) Roamed the streets of LA barefoot, Ukelele and flute in hand... flat broke..


    And thank you for posting as well... I have heard of eden ahbez but never knew his story or that he wrote Nature Boy.

    What a story!

    Thanks for the heads up!

    best regards,
    mike


    #26
    Jonbouy
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    Re:Pomplamoose 2011/01/28 15:47:18 (permalink)
    Certainly an interesting story here.

    The 'naive' look does seem paradoxically well considered, savvy and self-aware.

    But they are shifting bucket loads of mp3's so whatever they are doing it's working for them.

    Not my cup of tea stylistically, something like an apple pie version of the 'Ting Tings', but they obviously have huge universal appeal, as well as being ad agency friendly.

    Had they been members of this forum we'd all be immensely proud of them I'm sure and they've certainly illuminated one way of rising to prominence.

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    BIABDude
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    Re:Pomplamoose 2011/01/28 20:08:14 (permalink)
    she is HOT in a funny kind of way!
    #28
    Rbh
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    Re:Pomplamoose 2011/01/28 21:32:15 (permalink)
    Low Tech... high talent. The world somehow rights itself every now and then.

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