noldar12
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Sheer Speculation: An Opportunity for Roland/the Bakers?
Wow!!! The times they be a changing...
The company that owns the "Industry Standard" program-that-shall-remain-nameless is at it again. They have gotten rid of all of their consumer product divisions. They have sold off M-Audio to inMusic (parent corp of Akai, among others), though they are retaining the better Fasttrack interfaces. Their Avid consumer video ap has been sold to... Corel!?!!?!
The curious thing is what is going on with Sibelius. At the very least, what can be said is that the original office of Sibelius has been closed. It isn't clear if Sibelius will continue to exist, or if those working in that department were all simply let go.
If Roland/the Bakers were ever to do anything in terms of getting the notation of Sonar into some sort of serious form perhaps an opportunity might be presenting itself here.
As for those of us that own one of the better M-Audio interfaces - Profire 610 here - things could also get very interesting.
Thoughts/comments?
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craigb
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Re:Sheer Speculation: An Opportunity for Roland/the Bakers?
2012/07/07 23:02:42
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I've always wondered about that term "consumer products." I mean, if you got rid of everything in that category, then the only things you'd have left are products nobody wants, no?
Time for all of you to head over to Beyond My DAW!
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noldar12
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Re:Sheer Speculation: An Opportunity for Roland/the Bakers?
2012/07/07 23:11:04
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A follow-up comment:
In good "corporate speak" officially Sibelius is staying with Avid, but the Sibelius office is being closed.
Still could be an opportunity for Roland...
Craig, good point...
It looks like Avid will be trying to focus on the "high-end" again, and also the very $$$ market of post-production. So far this year, Avid is continuing to bleed ever increasing, and real, financial losses.
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bapu
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Re:Sheer Speculation: An Opportunity for Roland/the Bakers?
2012/07/07 23:21:18
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What do think Roland should get into video apps? 
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craigb
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Re:Sheer Speculation: An Opportunity for Roland/the Bakers?
2012/07/07 23:22:23
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Roland, Roland, Roland... Keep those doggies Roland...
Time for all of you to head over to Beyond My DAW!
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noldar12
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Re:Sheer Speculation: An Opportunity for Roland/the Bakers?
2012/07/07 23:51:14
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Don't try to understand them...
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noldar12
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Re:Sheer Speculation: An Opportunity for Roland/the Bakers?
2012/07/07 23:53:04
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Bapu, you may be right...
In the "Sonar" world, viable notation does not exist...
I wrongly keep getting my hopes up.
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Old55
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Re:Sheer Speculation: An Opportunity for Roland/the Bakers?
2012/07/07 23:55:38
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You're right. It could be an opportunity--or an omen. It could be a sign of a larger shake-up in the industry too.
Should auld acquaintance be forgot--hey, who the hell are you guys? X2(X3 pending hardware upgrade), Emulator X2, E-mu 1212M, Virtual String Machine
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noldar12
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Re:Sheer Speculation: An Opportunity for Roland/the Bakers?
2012/07/07 23:56:57
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And as for eggsulunt manglagement, IIRC, Avid bought Pinacle for over $460 million in cash and stock, and sold their resulting "Consumer Video Division" to Corel for $14 million. Great job, that... maybe the $446 million had to go for Bouy fees?
post edited by noldar12 - 2012/07/08 00:03:30
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trimph1
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Re:Sheer Speculation: An Opportunity for Roland/the Bakers?
2012/07/08 00:03:58
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Buoy fees and surtax charges...
The space you have will always be exceeded in direct proportion to the amount of stuff you have...Thornton's Postulate. Bushpianos
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Old55
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Re:Sheer Speculation: An Opportunity for Roland/the Bakers?
2012/07/08 00:04:07
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noldar12
And as for eggsulunt manglagement, IIRC, Avid bought Pinacle for over $460 million in cash and stock, and sold their resulting "Consumer Video Division" to Corel for $14 million.
Great job, that... maybe the $446 million had to go for Bouy fees?
Now that makes sense!
Should auld acquaintance be forgot--hey, who the hell are you guys? X2(X3 pending hardware upgrade), Emulator X2, E-mu 1212M, Virtual String Machine
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noldar12
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Re:Sheer Speculation: An Opportunity for Roland/the Bakers?
2012/07/08 00:05:14
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One other thought...
Does one really want to follow the "industry leader" with those kind of results? Methinks not.
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craigb
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Re:Sheer Speculation: An Opportunity for Roland/the Bakers?
2012/07/08 00:13:58
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noldar12
One other thought...
Does one really want to follow the "industry leader" with those kind of results? Methinks not.
Maybe they're using the "Lemming Business Model."
Time for all of you to head over to Beyond My DAW!
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Old55
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Re:Sheer Speculation: An Opportunity for Roland/the Bakers?
2012/07/08 00:30:46
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craigb
noldar12
One other thought...
Does one really want to follow the "industry leader" with those kind of results? Methinks not.
Maybe they're using the "Lemming Business Model." Noldar: True. Craig:
Should auld acquaintance be forgot--hey, who the hell are you guys? X2(X3 pending hardware upgrade), Emulator X2, E-mu 1212M, Virtual String Machine
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jbow
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Re:Sheer Speculation: An Opportunity for Roland/the Bakers?
2012/07/08 09:40:47
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Maybe AVID is following the federal government business model, except they forgot that they cannot print money.
J (tiptoes around the TOS)
Sonar Platinum Studiocat Pro 16G RAM (some bells and whistles) HP Pavilion dm4 1165-dx (i5)-8G RAM Octa-Capture KRK Rokit-8s MIDI keyboards... Control Pad mics. I HATE THIS CMPUTER KEYBARD!
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Rain
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Re:Sheer Speculation: An Opportunity for Roland/the Bakers?
2012/07/08 16:04:56
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Well, you just can't win.
The high end market is quite limited. I remember reading not long ago that Avid had only managed to sell a thousand of their new HDX rigs. Apparently that's why Waves has no interest in porting their plug-ins to that platform. This speaks volume, IMHO.
Anyway, not every one working w/ hardware based system necessarily upgrade their rigs all the time. I know studios still running the good old Mix 24 rigs and Pro Tools 6.
The "consumer" market is pretty crowded and competitive, and in terms of music creation, IMHO, Pro Tools just isn't up to par w/ the other guys like Sonar, Live and Cubase. Avid tried and took some important steps in that direction, but Pro Tools strength still is audio editing and mixing.
Couple that w/ the ongoing price drops and affordable competitive products like Reaper (which exceeds PT by far as a swiss-army knife) and there isn't much market left for Avid. Heck, even Motu is porting DP to Windows - must means that times are tough.
Personally, the more I get used to it, I love mixing in PT, I love how focused and uncluttered it is for that. But if I had to settle down for one app to do everything, it most likely wouldn't be Pro Tools.
Nevertheless, I am a bit anxious to see what will happen next. There's just no way I'll invest into one of their hardware-based system so I sure hope that they at least keep the all-native option around.
TCB - Tea, Cats, Books...
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