Drone7 
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Sonar sales model confusion
Sorry! I know, i know, but i'm not trying to be pedantic here, i just have two final questions regarding this new sales model.
It appears that people who go on the subscription model will effectively be paying $600 a year to use Sonar, am i correct? Whereas previously after initially buying Sonar outright, they were only paying $150 a year after that. Is Cakewalk saying that Sonar is now $450 more expensive to use per year when going with the subscription model?
So then, does that mean if i don't go the subscription route and opt to buy upfront/outright, will there be the usual special upgrade pricing when a new version is released, or is this not gonna happen anymore and we have to pay the full price all over again?
I need these two questions answered thoroughly and officially please.
If the usual annual special upgrade pricing is now at an end, and we have to pay all over again... I'M OUT OF HERE!!!!!!!!!!!
And if in the subscription plan it is indeed gonna cost $600 a year to use Sonar, i only have one thing to say to that.... YOU'RE JOKING, RIGHT?
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Karyn
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Re: Sonar sales model confusion
2015/01/16 08:52:13
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If you buy a new copy of Sonar, not having owned it before, you pay the full price.
If you're upgrading from any previous version, you pay a reduced price. The reduction depends on which version you're upgrading from.
Either way the renewal from year 2 onwards is the minimum amount for the Sonar level you bought. NOT the full price.
Example, You currently own X3 Pro, you want to move to Sonar Platinum. Cost $149 (up front) for first year, then $199 there after.
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djjhart@aol.com
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Re: Sonar sales model confusion
2015/01/16 09:05:49
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Easy way to look at it is , it's a 12 month EZ payment plan with a slight price increase if you decide to pay monthly. It is confusing at first cakewalk uses words like membership which means nothing , if you continue to use sonar as you have before , it's the same method , you pay an upgrade fee and you get the new version , weather its monthly or a one time payment. What gets interesting is when the 12 months are up , and if you decide to go the monthly payment way be sure not to lapse on your payments as if you did ,you will have to complete 12 consecutive payments to own the software license. That's the catch ..
Better off buying from a company that does payments such as American musical if you need a payment plan at least that way you will own your copy of sonar . Even if your late on your payment . If you go through CW you could have to start overs with the payment plan from the beginning .. ( obviously there will be unhappy customers at some point when they fall into the payment plan and forget to make a payment) ..
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Glyn Barnes
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Re: Sonar sales model confusion
2015/01/16 09:52:25
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All the confusion is caused by people referring to a subscription model. It is not a subscription model, just a purchase model with a pay in installments option.
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Paul P
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Re: Sonar sales model confusion
2015/01/16 10:03:47
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Glyn Barnes
All the confusion is caused by people referring to a subscription model. It is not a subscription model, just a purchase model with a pay in installments option.
It's a subscription model for those who don't go the full 12 months. Or you can think of Sonar as having an extended demo mode, one you can keep going by paying a monthly fee.
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MarioD
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Re: Sonar sales model confusion
2015/01/16 10:34:44
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Paul P
Glyn Barnes
All the confusion is caused by people referring to a subscription model. It is not a subscription model, just a purchase model with a pay in installments option.
It's a subscription model for those who don't go the full 12 months.
Or you can think of Sonar as having an extended demo mode, one you can keep going by paying a monthly fee.
I also call it an installment plan. If you don't pay every month Sonar stops working much like if you default on your car, mortgage, charge card etc., i.e. they will get repossessed.
The reason people say the vinyl sounds better is because the music was better. Sonar Platinum, Intel i7 –2600 CPU @ 3.2 GHz, 16 GB ram, 2x2TB internal drives and 1 1TB internal drive, Radeon HD 5570 video card, HP 25" monitor,
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Joe Connor [Cakewalk]
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Re: Sonar sales model confusion
2015/01/16 10:37:18
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Just for a bit of clarification, we are considering this to be a Membership model, rather than a subscription - a subscription implies that if you stop paying, you lose what you have paid for. Instead, having a SONAR Membership qualifies you for free technical support, automatic monthly upgrades, etc. Once you have paid 12 consecutive months, your product is completely unlocked - it will not go into demo mode if you stop paying after 12 months. The alternative is buying 12 months up front, which is quite similar to just purchasing the product outright as you would have with any product prior to the new SONAR; now your product is completely unlocked, you get the upgrades and tech support throughout the entire year, and at the end of the 12 months you can decide whether or not you would like to continue your Membership. There is an incentive to complete a full 12-month cycle, which is bolstered by the monthly updates, bug fixes, and new features.
Hopefully this helps!
Joe
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Paul P
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Re: Sonar sales model confusion
2015/01/16 10:40:00
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MarioD
Paul P
Glyn Barnes
All the confusion is caused by people referring to a subscription model. It is not a subscription model, just a purchase model with a pay in installments option.
It's a subscription model for those who don't go the full 12 months.
Or you can think of Sonar as having an extended demo mode, one you can keep going by paying a monthly fee.
I also call it an installment plan. If you don't pay every month Sonar stops working much like if you default on your car, mortgage, charge card etc., i.e. they will get repossessed.
Yes, you can think of it that way, but I don't think it's the intention. I can't believe Cakewalk decided to get into the financing (loan sharking) business. What they have done (and the more I think of it, the more brilliant I think it is ) is : a) let you full-demo the product for as long as you like - and if you do it long enough, you get to keep it. b) for a short project you can rent the product for a few months - for a lot cheaper than buying it And, of course, you can always buy it outright like you always could. I think this should have been broadcast loud and clear from the beginning. It would have saved us a lot of confusion and a lot of bad press flying around the Internet right now.
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AT
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Re: Sonar sales model confusion
2015/01/16 11:00:39
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Drone 7,
read before you type. If you don't have any kind of SONAR and want to buy in, it is $500 to buy or you can pay out at the $600 per annum (Cakewalk charges more for interest - same as if you used a credit card). If you have SONAR now and want to upgrade, you get the UPGRADE price - $150 or $200 paid out over the year. Same as it ever was, except, again, Cakewalk charges a fee if you want to pay it out rather than up front.
I can understand confusion and not wanting to get caught in some kind of virtual Ponzi scheme. But if you have a specific question ask it nicely to those of us who have at least tried to figure out Cake's new model. And if you had read the threads you would have seen a lot of Bakers answering questions, even tho this is a user forum.
If you can't be bothered to read the Cake's stickys (which seem to answer most questions) please don't go dropping threats. I can't think of any other user that cares if you are out of here or not. It just comes off as lazy and rude.
@
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http://www.bnoir-film.com/ there came forth little children out of the city, and mocked him, and said unto him, Go up, thou bald head; go up, thou bald head. 24 And he turned back, and looked on them, and cursed them in the name of the Lord. And there came forth two she bears out of the wood, and tare forty and two children of them.
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Drone7
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Re: Sonar sales model confusion
2015/01/16 11:12:23
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This system my be vulnerable to abuse, think of this... What if I first buy outright/upfront, then 11 months into the second year just decide to opt-in for membership to get all the updates. If we try to take advantage like that, what is stopping people? Or, if someone done it that way and only paid for a month membership just to get all the updates after initially buying outright in the previous year, and then they discontinue payments after a single one month payment, does that mean the updates will all be suspended and they will only end-up with their previous full version?
This whole membership thing is seeming like a mindfield of confusion when trying to figure-out the best deal.
Let me make it easy with a few simple direct questions...
1: If initially i buy Sonar professional outright ($199), what will be the outright price of buying the next version? (of course you don't have to say the 'exact' amount, just approximately in terms of how much upgrading again will cost)
2: If initially i buy Sonar Platinum outright ($499), what will be the outright price of buying the next version? (of course you don't have to say the 'exact' amount, just approximately in terms of how much upgrading again will cost)
Concerning those who opt for the "Membership" route...
1: After the first twelve months of the membership route, what is the cost of another 12 months thereafter?
2: If someone were to buy outright first, can they revert to the membership route after the first 12 months are expired? And, if we can, and do, and subsequently fail to make further expected monthly payments, does that mean the program will revert back to the previous full version we had paid for, but without any of the subsequent upgrades, fixes etc that we got for initiating the membership. Phew!
Joe Connor, please chime-in again, and give us full and thorough answers to these four questions, i think that will solve the whole mystery and most of the potentially enigmatic associated variables. I do thankyou in advance. Cheers.
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Karyn
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Re: Sonar sales model confusion
2015/01/16 11:17:10
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Drone7
This system my be vulnerable to abuse, think of this... What if I first buy outright/upfront, then 11 months into the second year just decide to opt-in for membership to get all the updates. If we try to take advantage like that, what is stopping people? Or, if someone done it that way and only paid for a month membership just to get all the updates after initially buying outright in the previous year, and then they discontinue payments after a single one month payment, does that mean the updates will all be suspended and they will only end-up with their previous full version?
Yes, that's it exactly. It will revert to a demo mode, but the previous FULL version the paid for and kept will still work.
Mekashi Futo. Get 10% off all Waves plugins.Current DAW. i7-950, Gigabyte EX58-UD5, 12Gb RAM, 1Tb SSD, 2x2Tb HDD, nVidia GTX 260, Antec 1000W psu, Win7 64bit, Studio 192, Digimax FS, KRK RP8G2, Sonar Platinum
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Paul P
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Re: Sonar sales model confusion
2015/01/16 11:18:02
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Drone7
This system my be vulnerable to abuse, think of this... What if I first buy outright/upfront, then 11 months into the second year just decide to opt-in for membership to get all the updates.
Please read this page which describes everything precisely. The only thing that should probably be underlined is that "Membership Renewal after 12 Months" is the same for everyone for the product in question. "Renewal" meaning you've already, at least once at some time the past, bought up front (or rented for 12 consecutive months). In your above scenario, at month 11 of a second year of not paying, you have to pay the Membership Renewal in full (or pay for each of the following 12 months) to get the updates to that point (and you'll then also get the updates during the next twelve months).
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Karyn
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Re: Sonar sales model confusion
2015/01/16 11:23:01
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Drone7
This whole membership thing is seeming like a mindfield of confusion when trying to figure-out the best deal.
Let me make it easy with a few simple direct questions...
1: If initially i buy Sonar professional outright ($199), what will be the outright price of buying the next version? (of course you don't have to say the 'exact' amount, just approximately in terms of how much upgrading again will cost)
2: If initially i buy Sonar Platinum outright ($499), what will be the outright price of buying the next version? (of course you don't have to say the 'exact' amount, just approximately in terms of how much upgrading again will cost)
Concerning those who opt for the "Membership" route...
1: After the first twelve months of the membership route, what is the cost of another 12 months thereafter?
2: If someone were to buy outright first, can they revert to the membership route after the first 12 months are expired? And, if we can, and do, and subsequently fail to make further expected monthly payments, does that mean the program will revert back to the previous full version we had paid for, but without any of the subsequent upgrades, fixes etc that we got for initiating the membership. Phew!
Joe Connor, please chime-in again, and give us full and thorough answers to these four questions, i think that will solve the whole mystery and most of the potentially enigmatic associated variables. I do thankyou in advance. Cheers.
The renewal prices are clearly displayed on the prices tab of the web page where you saw the purchase costs. For example, the full price of Platinum is $499, the renew each year thereafter is $199. That's it. As for the best option, the version you choose is down to the value you place on the features, but for payment method the best value is the pay it all upfront option. As far as membership, you have no choice. That is what you are buying, not software. The software is provided as part of membership.
Mekashi Futo. Get 10% off all Waves plugins.Current DAW. i7-950, Gigabyte EX58-UD5, 12Gb RAM, 1Tb SSD, 2x2Tb HDD, nVidia GTX 260, Antec 1000W psu, Win7 64bit, Studio 192, Digimax FS, KRK RP8G2, Sonar Platinum
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Drone7
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Re: Sonar sales model confusion
2015/01/16 12:46:03
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Thanks for your effort karyn.
The only thing you haven't told us is what the renewal fee is for the Professional version. $199 outright, then how much every year after that?
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Karyn
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Re: Sonar sales model confusion
2015/01/16 13:08:53
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The complete price schedule is shown here. The annual renewal rate for Pro is $99
Mekashi Futo. Get 10% off all Waves plugins.Current DAW. i7-950, Gigabyte EX58-UD5, 12Gb RAM, 1Tb SSD, 2x2Tb HDD, nVidia GTX 260, Antec 1000W psu, Win7 64bit, Studio 192, Digimax FS, KRK RP8G2, Sonar Platinum
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Drone7
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Re: Sonar sales model confusion
2015/01/16 13:13:57
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Thankyou karyn, I must have viewed that page at least 3 times in the last few days, and still I didn't see it. Like the Cab driver said to me the other day (i'm 43 years old), "Oh you kids these days, you go through life with your head in the clouds!" LOL
Truly, thanks karyn, that's saved me a lot of angst. God bless.
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bapu
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Re: Sonar sales model confusion
2015/01/16 13:21:15
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Reading (and absorbing) appears to not be compulsory here.
I keed I keed.
(or do I?)
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Karyn
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Re: Sonar sales model confusion
2015/01/16 13:22:09
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Me
As far as membership, you have no choice. That is what you are buying, not software. The software is provided as part of membership.
I didn't write that very well. The way it works is... you're buying a membership. Your membership entitles you to use the core software as well as other things like the additional content and soft synths etc. Everything that you get now plus anything else they choose to include. If you buy a new membership and pay upfront (like you always had to) you get to keep the software for ever. If you upgrade from an old version by paying upfront (like you always had to) you get to keep the software forever. If you buy or upgrade by paying monthly... once you paid 12 consecutive payments you get to keep the software forever. If you stop the monthly payments BEFORE this, the software reverts to demo mode BUT any software you have already completed payment for (12 months) will still work as it did. The membership period lasts for 12 months (or monthly) and needs to be renewed to continue to receive updates and new content.
Mekashi Futo. Get 10% off all Waves plugins.Current DAW. i7-950, Gigabyte EX58-UD5, 12Gb RAM, 1Tb SSD, 2x2Tb HDD, nVidia GTX 260, Antec 1000W psu, Win7 64bit, Studio 192, Digimax FS, KRK RP8G2, Sonar Platinum
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