Steve Mac
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THIS is Cakewalk's idea of marketing X1? Really?
So I'm reading the recent Tape Op magazine (fantastic resource, and free!, if you don't already get it), and there is a full-page ad for X1 highlighting this band called Hollywood Undead. Never heard of them. So I go to their website ( http://site.hollywoodundead.com/) and listen to the song that loads on the home page, and cannot believe CW has chosen this as the "face" of its software. I won't otherwise opine. Others may find the music good and the actual sound professional. I could not disagree more. I just have a nagging sense that CW pre-Roland would not have done this.
Steve McNamara ~~ SignatureTunes Studios~~ SoundClick avatar courtesy of my son
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StepD
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Re:THIS is Cakewalk's idea of marketing X1? Really?
2011/09/30 17:42:01
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I don't particularly like them, but their vids have up to 10 million views on YouTube, so probably not a terrible idea from a marketing perspective.
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Steve Mac
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Re:THIS is Cakewalk's idea of marketing X1? Really?
2011/09/30 17:56:25
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StepD: You make a good point from a sheer monetary point of view, but I think CW would be hard-pressed to explain why X1 provides any kind of advantage over a generic DAW program for this kind of music.
Steve McNamara ~~ SignatureTunes Studios~~ SoundClick avatar courtesy of my son
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The Maillard Reaction
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Re:THIS is Cakewalk's idea of marketing X1? Really?
2011/09/30 17:58:23
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The Hollywood Undead will be playing at Floyd's on November 22nd.
They are bringing D/R/U/G/S with them.
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lfm
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Re:THIS is Cakewalk's idea of marketing X1? Really?
2011/10/01 02:40:25
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Steve Mac
StepD: You make a good point from a sheer monetary point of view, but I think CW would be hard-pressed to explain why X1 provides any kind of advantage over a generic DAW program for this kind of music.
I disagree with that CW need to explain that. Artistic work take many shapes and if X1 works as a tool it's good promotion. You don't need slick Lady Gaga productions only - even if that is good promotion too. A nice polished surface on top of nice artistic work does not hurt but isn't everything. Remember that the tool does not replace the artist - it only assist him/her. Result never becomes better than artist+producer+mixing engineer being masters in their own profession. If it's art it will come through - and that is what matters. The tool can assist in being creative - and the more artists that choose X1 will be good promotion. I think old school music productions in $1 000 000 studios is fading out. The people there have their choices made up years ago. I think it's wise to direct marketing to new generations rather than conquer these old geeks. It's cool if they make it big into the professional scene too though - but it's a very conservative trade.
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chilldanny
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Re:THIS is Cakewalk's idea of marketing X1? Really?
2011/10/01 02:49:08
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Steve Mac,
Purely out curiousity how would you like to see Cakewalk market X1?
From a personal point of view I think the lack of cross platform compatability
kind of limits the scope of the artist pool.
But hey, that's just my opinion =)
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chilldanny
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Re:THIS is Cakewalk's idea of marketing X1? Really?
2011/10/01 02:50:39
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lfm
If it's art it will come through - and that is what matters.
+1
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Steve Mac
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Re:THIS is Cakewalk's idea of marketing X1? Really?
2011/10/01 03:15:41
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X1 is supposed to be DAW 2.0, and CW wants to position it as a serious alternative to industry leaders (if it already is an industry-leading DAW application feel free to include links if you want; I just haven't seen evidence of it; great if it is). Yet the music on Hollywood Undead's page sounds like it could just as easily be produced (and possibly easier) on GarageBank, Reaper, FL or even ACID without a substantial loss of sound or production value.
And since the question has been asked, HD's music examples sound common and forgettable (which seems typical of much of the shout-rap-rock genre). So what exactly does X1 bring to the table for this kind of music that any other program can't do just as easily and possibly cheaper?
Just as important, by championing music which lacks any real sense of dynamics, I would be surprised that significant numbers of bands/artists making this kind of music would cross-grade and leave their existing DAW for X1. And someone into that music who wants to start recording will likely figure out that they can produce it for significantly cheaper.
It is for that reason I was surprised CW would pay for a full-page ad to highlight a group that seems very "flavor of the month"-ish (or year-ish). But perhaps that's what sells these days. For the sake of the company, I would hope they can get endorsements by more well-known (and arguably respected) recording heavyweights. The same issue of Tape Op has Teddy Riley shilling for Studio One (by way of example).
Does that mean Hollywood Undead is the best CW can do at this point? Perhaps. Personally I think that makes CW and X1 look second-rate. It will be great if I'm proven dead wrong.
Steve McNamara ~~ SignatureTunes Studios~~ SoundClick avatar courtesy of my son
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chilldanny
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Re:THIS is Cakewalk's idea of marketing X1? Really?
2011/10/01 03:49:57
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As I said, limited (signed by a major label) artist pool.
Damn shame if you ask me =(
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John
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Re:THIS is Cakewalk's idea of marketing X1? Really?
2011/10/01 04:11:45
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They're on tour. They're recording. They're doing their thing. I don't see a downside to any of that. Its not my kind of music but I have no problem with them doing what they want to do. It sounds a lot better than a lot of others out there.
I do think they ought to stream at a higher rate. LOL
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Skyline_UK
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Re:THIS is Cakewalk's idea of marketing X1? Really?
2011/10/01 04:22:11
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I think the best marketing savvy with a DAW is to not associate your product with any particular genre, and instead show your product's application across as many different ones as possible. Personal view: it's a close run thing but I think I prefer them to that other Sonar user Cori Yarckin... 
post edited by Skyline_UK - 2011/10/01 04:29:05
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jrmunday
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Re:THIS is Cakewalk's idea of marketing X1? Really?
2011/10/01 07:45:48
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I agree, the music is banal drivel aimed at, well, who on this forum could be bothered. If it came on the radio or tv you would turn it off. It is repetitive drivel - just 3 notes in the 'melody' and is being done a thousand times daily by others.... why do I waste my time voicing an opinion.
Cake may be trying to be hip linking to this but chances are they used sonar at home or the like and then it was ultimately finished on pro-tools professionally elsewhere.
Everyone one the planet is doing this sort of 'music' - we don't have to listen.
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Myuzishin
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Re:THIS is Cakewalk's idea of marketing X1? Really?
2011/10/01 14:05:41
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StepD
I don't particularly like them, but their vids have up to 10 million views on YouTube, so probably not a terrible idea from a marketing perspective.
Views can be paid for. In bulk. As for CW's associations, it would be hard to judge the big picture by one page on a website. I would suspect that CW has a number of similar ads, with different artists featured. That just makes good business sense. And keep in mind, there are WORSE bands using CW products who would jump at a chance to be featured in one of their ads. Would be interesting to hear the ones they turned down, no?
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codamedia
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Re:THIS is Cakewalk's idea of marketing X1? Really?
2011/10/01 15:01:43
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Steve Mac
So I'm reading the recent Tape Op magazine (fantastic resource, and free!, if you don't already get it), and there is a full-page ad for X1 highlighting this band called Hollywood Undead. Never heard of them. So I go to their website (http://site.hollywoodundead.com/) and listen to the song that loads on the home page, and cannot believe CW has chosen this as the "face" of its software. I won't otherwise opine. Others may find the music good and the actual sound professional. I could not disagree more. I just have a nagging sense that CW pre-Roland would not have done this.
Personal tastes in music have to be left at the door more often than not in this industry. Just because you don't like it, does not make it bad! For the record, this is nothing I would have in my collection either but I don't view it as unprofessional. I think you are underestimating the size of that market! CW is not!
Don't fix it in the mix ... Fix it in the take!
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cornieleous
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Re:THIS is Cakewalk's idea of marketing X1? Really?
2011/10/01 15:24:34
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codamedia
Steve Mac
So I'm reading the recent Tape Op magazine (fantastic resource, and free!, if you don't already get it), and there is a full-page ad for X1 highlighting this band called Hollywood Undead. Never heard of them. So I go to their website (http://site.hollywoodundead.com/) and listen to the song that loads on the home page, and cannot believe CW has chosen this as the "face" of its software. I won't otherwise opine. Others may find the music good and the actual sound professional. I could not disagree more. I just have a nagging sense that CW pre-Roland would not have done this.
Personal tastes in music have to be left at the door more often than not in this industry. Just because you don't like it, does not make it bad! For the record, this is nothing I would have in my collection either but I don't view it as unprofessional.
I think you are underestimating the size of that market! CW is not!
+1 There are so many close minded and arrogant individuals on these forums - many of them spewing out the same classic rock or folk sound over and over themselves and thinking only they truly understand music. In truth many would (and do) find their tired brand of music just as offensive. Rather frustrating. Regarding the advert: I wouldn't own Hollywood Undead music either, as its just not my thing, but it in no way offends me. If you don't like something, just don't listen. No need to take personal offense because "your" DAW decided to advertise with something you don't like. Just silly.
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ohgrant
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Re:THIS is Cakewalk's idea of marketing X1? Really?
2011/10/01 15:30:04
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I wouldn't call it rubbish, but it sounds dated to me. Beasty Boys from the 80's. Possibly they never counted on many folks actually listening in and was sold by all that page bling? Personally I would have figured they would have chosen more of a professional sounding mix like some of the guys in the songs forum here. I'm wondering if those are the winners in the V-100 contest and we no longer have to be on our best behavior 
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John T
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Re:THIS is Cakewalk's idea of marketing X1? Really?
2011/10/01 15:55:40
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Internationally successful professional band several albums into their career that uses Sonar.
What are the reasons for not highlighting this again?
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John T
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Re:THIS is Cakewalk's idea of marketing X1? Really?
2011/10/01 15:59:14
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Myuzishin
StepD
I don't particularly like them, but their vids have up to 10 million views on YouTube, so probably not a terrible idea from a marketing perspective.
Views can be paid for. In bulk.
This is simply not the case.
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ohgrant
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Re:THIS is Cakewalk's idea of marketing X1? Really?
2011/10/01 16:08:31
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The style, I can live with. Perhaps retro Beasty Boys are in . The audio quality in this link http://site.hollywoodundead.com/ is not something I think is an accurate representation of what Sonar is capable of IMO.
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ohgrant
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Re:THIS is Cakewalk's idea of marketing X1? Really?
2011/10/01 16:49:06
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zeroxpectations
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Re:THIS is Cakewalk's idea of marketing X1? Really?
2011/10/01 17:51:05
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cornieleous
codamedia
Steve Mac
So I'm reading the recent Tape Op magazine (fantastic resource, and free!, if you don't already get it), and there is a full-page ad for X1 highlighting this band called Hollywood Undead. Never heard of them. So I go to their website (http://site.hollywoodundead.com/) and listen to the song that loads on the home page, and cannot believe CW has chosen this as the "face" of its software. I won't otherwise opine. Others may find the music good and the actual sound professional. I could not disagree more. I just have a nagging sense that CW pre-Roland would not have done this.
Personal tastes in music have to be left at the door more often than not in this industry. Just because you don't like it, does not make it bad! For the record, this is nothing I would have in my collection either but I don't view it as unprofessional.
I think you are underestimating the size of that market! CW is not!
+1
There are so many close minded and arrogant individuals on these forums - many of them spewing out the same classic rock or folk sound over and over themselves and thinking only they truly understand music. In truth many would (and do) find their tired brand of music just as offensive. Rather frustrating.
Regarding the advert: I wouldn't own Hollywood Undead music either, as its just not my thing, but it in no way offends me. If you don't like something, just don't listen. No need to take personal offense because "your" DAW decided to advertise with something you don't like. Just silly.
I agree 100%. This is music editing software. It doesn't care about genre. If I am a product designer and a band creates a big following and I find out they used my product in some way you bet your bottom dollar that I am gonna work that angle to market my product to a wider audience - I dont care what their genre is. Where I live, Columbia, SC, there is a local band that has done really well (Crossfade). Their first album was engineered in founder Ed Sloan's own home studio. When he got signed the professionals were HANDED a finished album that they simply ran through their multi-million dollar equipment in order to "clean it up" a bit. My point is this: while the program he used may not have been the final program used to produce his album it still aided him in creating his music. It gave him the tools he needed to realize his ideas. That is what CW's goal is.
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SteveStrummerUK
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Re:THIS is Cakewalk's idea of marketing X1? Really?
2011/10/01 17:56:59
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Did they win THIS I wonder?
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ohgrant
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Re:THIS is Cakewalk's idea of marketing X1? Really?
2011/10/01 18:03:11
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StrummyDid they win THIS I wonder? Guess we don't have to figure out how to split it up 6 ways after all bro. Oh well..
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The Maillard Reaction
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Re:THIS is Cakewalk's idea of marketing X1? Really?
2011/10/01 18:41:26
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Jonbouy
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Re:THIS is Cakewalk's idea of marketing X1? Really?
2011/10/01 19:04:47
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John T
Internationally successful professional band several albums into their career that uses Sonar.
What are the reasons for not highlighting this again?
Not to dismiss this band or their achievements I think the reasons for not highlighting a particular act are similar to if you were selling apples from a stall you'd want to display the very best, biggest, juiciest ones. Bunging a few ordinary ones from the crop out front isn't nearly as effective at tempting customers. Any trader from a lowly market stall upwards will enlighten you here if my analogy hasn't served its purpose. If these however are Sonar's very best, biggest, juiciest temptations then I personally think another strategy should be sought altogether. I think highlighting some of the skills that have been acquired in using Cakewalk's products that are regularly on display in some incredible works available in the songs forum and featuring some of the methodology of the users it has under it's very nose is a major failing of Cakewalk's marketing when it makes silly looking stabs at coming across as a 'major player' like this. I could probably think of more reasons if you'd like.
post edited by Jonbouy - 2011/10/01 19:19:25
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Steve Mac
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Re:THIS is Cakewalk's idea of marketing X1? Really?
2011/10/01 19:12:33
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ohgrant:
You hit the nail on the head, while many of the other posts falsely think I'm staking my complaint on "personal taste". Far from it. Regardless of whether HD's music is good or "drivel", few of the CW defenders have responded to the claim that there is nothing in the music that screams "I need X1 to produce this". As I mentioned, other, cheaper programs would create the same level sound production. Thus, the personal attacks on me seem to have hit a nerve, hmmmm???
Let's hear a reason why X1 provides any advantage over another DAW for this kind of overcompressed music.
And I agree with Jonbouy's commennt: "If these however are Sonar's very best, biggest, juiciest temptations then I personally think another strategy should be sought altogether." This was the thrust of one of my secondary posts, but again, there was more attack in response than introspection.
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scottfa
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Re:THIS is Cakewalk's idea of marketing X1? Really?
2011/10/01 19:28:26
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The marketing worked for me! I have been sitting on the fence about X1 since it came out. The question is like for others, X1 or Studio One? Since it is a completely different front end for both how does one choose? Right now it is a $100 upgrade either way. I have used Cakewalk since the DOS days and peaked with dollars spent at Pro Studio 9 and its Musicians Suite. That was such a waste of "extras" when I bought it I upgraded to Sonar Studio instead of Producer.
I also decided that any plug ins or synths would be third party due to so many of them being discontinued or poorly supported by Cake over the years.
So the next step after a Win7, i7 64 bit computer upgrade was for the engine and the"outlook" of the company. Studio One has gapless audio, VST 3 support, burn your Redbook CDs and X1 has a new face. Granted many of the bells and whistles are missing from Studio One, but V2 is around the corner.
I took a look at thier Artists blurbs. I see classical and jazz artists among others. It is obvious to me that they are trying to portray Studio One as a serious, clean recorder, where X1( and Cakewalk in general fo several years) has tried to be "hip" in a very painful way.
So, again. the marketing worked! The same old 8.5.3 in a new X1 skin is just not going to cut it for me.
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ohgrant
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Re:THIS is Cakewalk's idea of marketing X1? Really?
2011/10/01 19:39:23
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Let's hear a reason why X1 provides any advantage over another DAW for this kind of overcompressed music. The only honest answer I have to that is listen to Bapu's recent mixes. With Danny's help and the right investments his mixes are starting to sound as pro as any I hear done professionally his mixes are done in X1. If someone has 8.5 and has all the 3rd party tools and is content. I would say it's really important for them to try the demo. I picked up Pro Tools 8 M-powered with a dongle at a real nice price. I use it a bit for a few synths, but overall much prefer Sonar. I guess a lot of it has to do with the great support community that has always been here at CW forums. Many folks like Beagle, Bitflipper, JamesG Randy,Danny and the CHB,... so many more, have been far better instructors then any manuals. I peeked in at the PT forum and I just didn't see that kind of support going on other than technical issues being solved. So I would have to say Sonar's greatest asset is the community that it has so graciously allowed to build through the years.
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Jonbouy
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Re:THIS is Cakewalk's idea of marketing X1? Really?
2011/10/01 19:43:52
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SteveStrummerUK
Did they win THIS I wonder?
Who did win it even, or was just another badly executed half-baked idea? FWIW the only time I've ever seen Cakewalk staff participate in the Songs forum was Noel briefly when he was flogging an album he'd worked on down there, which was pretty good btw but not the best stuff I've heard down there by a long shot. There's been some phenomenal stuff down there, all done by avid Cakewalk users that have learned immense skills in using all aspects of the products, exactly the same demographic that are actually the most likely future custom. What can you do when the company doesn't involve the actual community it has created to any worthwhile extent? Sure you could say the folks down there are unknowns and not worthy of an image you want to fancy yourself as having and portraying, but then to secure the services of 'Zombie Bottombreath' or whatever their name is to do the job, is just plain nuts.
post edited by Jonbouy - 2011/10/01 19:56:24
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fresh101
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Re:THIS is Cakewalk's idea of marketing X1? Really?
2011/10/01 20:01:31
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What's the problem? It's no worst than "Linkin Park" or "Limp Bizkit" or "ICP"
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