Why did Yamaha stop producing the NS10's?

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ChuckC
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2012/02/08 15:54:02 (permalink)

Why did Yamaha stop producing the NS10's?

Seems like another one of those morron moves huge companies make all the time.   They had a model that had become so successful it was the industry standard monitor.   Can't have that now can we?  We better discontinue it.   Kinda like how Chevy stopped making the 350 engine,  or ford dropping the crown vic, and chrysler dropping the mini van... DUH!  those are the models that are your bread and butter.  Experiment elsewhere, Leave what is working well alone!

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    zippsinc
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    Re:Why did Yamaha stop producing the NS10's? 2012/02/08 16:44:51 (permalink)
    Hi Chuck From what I recall reading somewhere, it was because one or more of the parts they used in them stopped being manufactured by another company. Yamaha apparently had no control over the issue. This may be rubbish but something I recall reading none-the-less. Stewart

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    zippsinc
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    Re:Why did Yamaha stop producing the NS10's? 2012/02/08 16:46:10 (permalink)
    It appears the forum is ignoring paragraph convention

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    Cactus Music
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    Re:Why did Yamaha stop producing the NS10's? 2012/02/08 17:24:46 (permalink)
    http://www.soundonsound.c...rticles/yamahans10.htm

    the answer to your question. At the end of this story is this insert-

    Goodbye NS10: Yamaha discontinued the NS10 in 2001 on the grounds that they were unable to source the pulp for the bass/mid cone, but I don't buy this. Firstly, they still seem able to manufacture replacement bass/mid drivers, and secondly, it was the cone shape and construction method that were the significant factors, not the specific paper pulp. This however begs the question why did they discontinue the NS10? I suspect it was a case of ignorance combined with market and margin pressures. Nakamura had moved on to pastures new in the organisation, and those left behind perhaps didn't fully appreciate what was so special about his speaker. It isn't difficult to imagine the sales department reporting back that they needed monitors with more bass, and the engineers responding with reflex loading.
    post edited by Cactus Music - 2012/02/08 17:27:12

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    dmbaer
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    Re:Why did Yamaha stop producing the NS10's? 2012/02/08 18:31:11 (permalink)
    So, a related question is this: why hasn't some enterprising monitor manufacturer produced a clone that duplicates the original's sound and appearance?  Seems like it would be a sure-thing sales win for whoever managed to pull something like this off.
     
    I've never researched this, but it's my understanding that prices on used NS10s in good condition are pretty dear.
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    Cactus Music
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    Re:Why did Yamaha stop producing the NS10's? 2012/02/08 19:38:53 (permalink)
    We are all waiting! Like just about everything is re issued,  look at Fender Amps, they must have saw what the old amps were going for and smartened up. I saw my beloved 68 Princeton in a shop the other day, brand new, re issued ! Alas the wife was with me guarding the VISA card :(
     
    If any one would re issue the design it would be Yamaha them selves. After all, they are run by accountants and accountants figure these things out. I treat mine like the crown jewels. I'm almost at the point that I will lock them in an environmentally controlled vault at night.

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    mixmkr
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    Re:Why did Yamaha stop producing the NS10's? 2012/02/08 20:40:25 (permalink)
    as a guess, I have to think the NS10 are a small part of the Yamaha product income.  Basically lousy speakers in my opinion and they might have known that as well, and rather than keep pushing a 'standard', they wanted to improve.  They offer so many products, something like the NS10 isn't that significant.  They probably want to sell more MC7L consoles instead.   Again, just guessing.

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    mixmkr
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    Re:Why did Yamaha stop producing the NS10's? 2012/02/08 20:41:41 (permalink)
    btw...I have a set of JBL 4311 and some Auratones... how come they don't make those anymore.  Both probably more popular than the NS10 ever was.   Probably because there is "better"??

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    ChuckC
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    Re:Why did Yamaha stop producing the NS10's? 2012/02/08 23:42:24 (permalink)
    Ahh hell, I think I'll just go buy a nice set of 6x9's and put each one in a plywood box.  Write Yamaha on em with a sharpie and call it a day.

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    The Maillard Reaction
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    Re:Why did Yamaha stop producing the NS10's? 2012/02/09 08:42:20 (permalink)
    I've been running a pair of old Auratones as window shakers for my patio.

    They are hooked to a MOTU Traveler and Hafler power amp.

    We only use the patio when the weather is nice. I open the window just enough to place speakers on the window sill.


    The sound on the patio is striking and every now and then the house acts as a huge baffle and the bass response is alarmingly low... like a hidden sub harmonic from a kick or something that I have never heard on regular old big fella monitors..



    Speakers give me the sizzzles.



    best regards,
    mike


    #10
    AT
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    Re:Why did Yamaha stop producing the NS10's? 2012/02/09 09:31:35 (permalink)
    MIx you dance tunes on the porch, Mike.  Does it sound just like a club?  Your neighbors will love it - and you!

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    Flywheel
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    Re:Why did Yamaha stop producing the NS10's? 2012/02/09 12:26:33 (permalink)
    HS80Ms seem to be popular good price too infact they sound very very good. If I was to get another set of Monitors it would be them!
    #12
    Guitarhacker
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    Re:Why did Yamaha stop producing the NS10's? 2012/02/09 14:45:37 (permalink)
    My thought is that if they really wanted to keep making them, they could have found a way. 

    No matter how successful a product like is.... someone in a suit, at the top, with the corner window office decides they have the brilliant idea to take the company to the next level and waaa laaaa, a money making great product is discontinued and something else takes it's place in the market. Advertising is tasked with the job of selling it to the masses. It's not as good and fingers get pointed..... advertising takes the fall and the guy at the top resigns with a huge bonus and moves to a new company to repeat the process. 

    Well..... that's my take on it anyway.

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    The Maillard Reaction
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    Re:Why did Yamaha stop producing the NS10's? 2012/02/09 14:52:11 (permalink)
    AT


    MIx you dance tunes on the porch, Mike.  Does it sound just like a club?  Your neighbors will love it - and you!


    It sounds just like one of those Miami Beach beachside discos when I pull the Klipsh La Scalas out.

    :-)

    But I only do that when the neighbors are acting rudely with their firearms.

    :-)


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    Middleman
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    Re:Why did Yamaha stop producing the NS10's? 2012/02/09 17:39:00 (permalink)
    zippsinc


    It appears the forum is ignoring paragraph convention
    I didn't know there was a convention for paragraphs. Is it in Las Vegas?
     
    RE: NS10s. They are a consumer based company which was the market the NS10s were orginally designed for. The studio market is not large enough for the accountants to get interested in.
    post edited by Middleman - 2012/02/09 17:41:03

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    AT
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    Re:Why did Yamaha stop producing the NS10's? 2012/02/09 18:01:11 (permalink)
    Yamaha also did the NS (or was it MS?) 10s.  I have a pair of their 8 inch monitors.

    No idea why they stopped making them, tho there was a consumer scare about the beryllium used in the tweeters of the models, too.  The big ones were supposed to be right up there in the pro world, tho I never heard them.

    I think Middleman is right - there were enough problems associated with them that the small market and margins didn't warrent continued production.  Finding new cones and tweeter material might have been "cost prohibitive." I'll say one thing for Yamaha, they do stuff right.  My speakers and amp still work 30+ years later.  Maybe making stuff right doesn't pay off.

    @

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    Middleman
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    Re:Why did Yamaha stop producing the NS10's? 2012/02/09 18:51:02 (permalink)
    AT


    Maybe making stuff right doesn't pay off.
     
    Look what happened to the Twinkie company, same thing.

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    mixmkr
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    Re:Why did Yamaha stop producing the NS10's? 2012/02/09 18:52:39 (permalink)
    I haven't had a Twinkie in years... don't tell me they don't exist anymore  ;-(

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    Middleman
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    Re:Why did Yamaha stop producing the NS10's? 2012/02/09 18:59:10 (permalink)

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    timidi
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    Re:Why did Yamaha stop producing the NS10's? 2012/02/09 19:20:15 (permalink)
    mike_mccue


    I've been running a pair of old Auratones as window shakers for my patio.

    They are hooked to a MOTU Traveler and Hafler power amp.

    We only use the patio when the weather is nice. I open the window just enough to place speakers on the window sill.


    The sound on the patio is striking and every now and then the house acts as a huge baffle and the bass response is alarmingly low... like a hidden sub harmonic from a kick or something that I have never heard on regular old big fella monitors..



    Speakers give me the sizzzles.



    best regards,
    mike

    I thought you liked Klipsch on the patio. guess not.....

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    AT
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    Re:Why did Yamaha stop producing the NS10's? 2012/02/09 19:37:34 (permalink)
    Klipsch and dip!

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    Rimshot
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    Re:Why did Yamaha stop producing the NS10's? 2012/02/12 08:26:17 (permalink)
    I am still using NS10's but am thinking of adding a pair of Rockit 6's and then add a sub later.  There is really no bottom end to the NS10's.  

    mixmker:  I used 4311's in the 70's and I think they were part of the reason for the constant ringing in my ears using them all day.  They were very popular in studios but man did they have directional high-end.  I kept those crossover knobs at about 10 o'clock most of the time. 

    I did years of mixing on Auratones in my own studio, and at studios with Richard Perry, Bill Shnee, and others.  Those were times when mono mixes and AM radio compatibility were much more important than today.

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    Cactus Music
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    Re:Why did Yamaha stop producing the NS10's? 2012/02/12 13:31:04 (permalink)
    Well it become a requirement that if you pose for a picture in a audio magazine there better be a pair of NSM 10's in the background or you'll have no credibility at all.

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    Re:Why did Yamaha stop producing the NS10's? 2012/02/12 15:23:24 (permalink)
    timidi


    mike_mccue


    I've been running a pair of old Auratones as window shakers for my patio.

    They are hooked to a MOTU Traveler and Hafler power amp.

    We only use the patio when the weather is nice. I open the window just enough to place speakers on the window sill.


    The sound on the patio is striking and every now and then the house acts as a huge baffle and the bass response is alarmingly low... like a hidden sub harmonic from a kick or something that I have never heard on regular old big fella monitors..



    Speakers give me the sizzzles.



    best regards,
    mike

    I thought you liked Klipsch on the patio. guess not.....


    Them too... but they are "on the market" if my wife has anything to do with it. They need a new home.

    I like to mix it up.

    I have a pair of Dynacos and another Hafler out there to.

    Life is good.

    :-)


    #24
    Rbh
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    Re:Why did Yamaha stop producing the NS10's? 2012/02/12 15:57:36 (permalink)
    Realistically... the only thing special about the NS-10's is that somebody special used them and talked about it. I've used them and I wasn't that impressed. The HS series are by far more efficient and have far better quality of output. Yamaha engineers and product guys probably have gone through this a hundred times and say " hey if you can't figure it out, too bad, we're moving on.

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    #25
    Kalle Rantaaho
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    Re:Why did Yamaha stop producing the NS10's? 2012/02/12 16:16:51 (permalink)
    Rbh


    Realistically... the only thing special about the NS-10's is that somebody special used them and talked about it. I've used them and I wasn't that impressed. The HS series are by far more efficient and have far better quality of output. Yamaha engineers and product guys probably have gone through this a hundred times and say " hey if you can't figure it out, too bad, we're moving on.


    This is what I've understood as well.
    The whole NS10 success is a hype. The way I remember reading the success story is they did not become popular because they're good speakers, but because they really are not. They're just a nice example of below mediocre home stereo speakers which represent(ed) the average  gear commercial recordings are listened with. Some big name(s) mentioned using them the rest is "history".
    "If it sounds OK with these, it sounds OK anywhere". I'm conviced that goes with many, many ordinary home stereo speakers.

    All the above said without never trying NS10s, I humbly admit.


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    Gaffpro
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    Re:Why did Yamaha stop producing the NS10's? 2012/02/12 18:02:29 (permalink)
    I've had a pair of NS10M Studios since the 80's.......I've gone through several newer monitors like Alesis Monitor 1's (Roger Nichols turned me on to these many years ago)....I didn't like them......KRK Rockit 5....way too much bass......and now in conjunction with the Yamaha's I'm using the JBL LSR 2325 monitor, which I like.
    I know the NS10's are shy in the bass but personally I think what's out there now (for a home studio budget) really over emphasizes the bass.....my NS10's are in new condition, thank God I've babied them

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    #27
    ChuckC
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    Re:Why did Yamaha stop producing the NS10's? 2012/02/12 18:54:38 (permalink)
    Kalle Rantaaho


    Rbh


    Realistically... the only thing special about the NS-10's is that somebody special used them and talked about it. I've used them and I wasn't that impressed. The HS series are by far more efficient and have far better quality of output. Yamaha engineers and product guys probably have gone through this a hundred times and say " hey if you can't figure it out, too bad, we're moving on.


    This is what I've understood as well.
    The whole NS10 success is a hype. The way I remember reading the success story is they did not become popular because they're good speakers, but because they really are not. They're just a nice example of below mediocre home stereo speakers which represent(ed) the average  gear commercial recordings are listened with. Some big name(s) mentioned using them the rest is "history".
    "If it sounds OK with these, it sounds OK anywhere". I'm conviced that goes with many, many ordinary home stereo speakers.

    All the above said without never trying NS10s, I humbly admit.

    I've read that too and it makes me wonder then.... why spend any serious money on monitors at all?   Why not just grab your home stereo speakers and have at it then?
     

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    #28
    ChuckC
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    Re:Why did Yamaha stop producing the NS10's? 2012/02/12 19:02:54 (permalink)
    Gaffpro


    I've had a pair of NS10M Studios since the 80's.......I've gone through several newer monitors like Alesis Monitor 1's (Roger Nichols turned me on to these many years ago)....I didn't like them......KRK Rockit 5....way too much bass......and now in conjunction with the Yamaha's I'm using the JBL LSR 2325 monitor, which I like.
    I know the NS10's are shy in the bass but personally I think what's out there now (for a home studio budget) really over emphasizes the bass.....my NS10's are in new condition, thank God I've babied them


    I agree, I have the 1st generation rokit 5's now and the low end is hyped.    I think the point of studio monitors is to clearly represent the music and give you the same information (sounds) that "most" consumers will get.   I want monitors to be clear, consistant with no hyped frequencies and no missing frequencies.... is it that hard?  If the NS10's did that then they were a good monitor.  I have never used them but if so many people that stake their livelyhoods on their production trusted what they got from them then I gotta think there was something there?     I have made the statement before that once I run out to my truck enough times and get it to sound good there it translates nearly everywhere... so why shouldn't I sell my monitors and get a laptop so I can go mix in the truck? 

    ADK Built DAW, W7, Sonar Platinum, Studio One Pro,Yamaha HS8's & HS8S  Presonus Studio/Live 24.4.2, A few decent mic pre's,  lots of mics, 57's,58 betas, Sm7b, LD Condensors, Small condensors, Senn 421's,  DI's,  Sans Amp, A few guitar amps etc. Guitars : Gib. LP, Epi. Lp, Dillion Tele, Ibanez beater, Ibanez Ergodyne 4 String bass, Mapex Mars series 6 pc. studio kit, cymbals and other sh*t.
    http://www.everythingiam.net/
    http://www.stormroomstudios.com
    Some of my productions: http://soundcloud.com/stormroomstudios
    #29
    digitalboy
    Max Output Level: -87 dBFS
    • Total Posts : 173
    • Joined: 2007/08/20 12:38:42
    • Status: offline
    Re:Why did Yamaha stop producing the NS10's? 2012/02/12 20:17:01 (permalink)
    I hate Yamaha NS10's with a passion...
     
    I think that they sound really awful and words can't truly describe how just how bad they sound  
     
    You had to wind them up to get any sort of decent "sound" out of them and then the tweeters would blow...
     
    I used to mix in one place and the NS10's always "had to go"...I didn't even want to see them !
     
    The studio owner tried to tell me that they were the industry standard and I told him that didn't make any difference to me...
     
    I still thought that they were rubbish and I didn't want to hear one note through them...
     
    Even the Auratones were better !

    I built my own speakers using Scan Speak drivers and the best components I could source...

    Twin 8" subs that go down to 12.5 Htz,with real definition in the mid-range and top end that is "smooth" all the way up to the stratosphere...

    I also built the amps with the lowest component count and the highest quality parts...

    It is a real joy to listen to music that has been well recorded though this system - at any dB level...
     


     
    post edited by digitalboy - 2012/02/12 20:59:11

    Sorry - I don't use Autotune :)
    #30
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