I think the mindset needs to change that we can purchase digital products, do "anything" we want when installing and we will be ok for the life of the software thru any updates.
How about touting(trumpets and all) the quick answers Sonar users get here at the forum? It might cut down on the first time poster "what the heck just happened" posts.
In my technician days, we called it setting expectations. Mention how technical the program is due the complexities of digital recording, but that help is just a url and a few minutes away....
Just a thought........