A Major plugin manufacturer with a DAW...that's an interesting concept.
What would be their motive? How would this make things better for them?
How much more complex is a DAW to develop and maintain than an individual effect or instrument plugin?
I would think in the long run it would be a downer for them, but I don't know really.
All DAWs come with their own suite of plugin instruments and effects.
But no plugin manufacturers - Waves, IK, Arturia, NI, have a proprietary DAW.
So why would they do it? The money has to be there...somewhere...for starters.
Then there is the Cakewalk Factor.
Like it or not, the Cakewalk Brand never got "professional"/"Peer" respect or acclaim.
Could a rebranding under a different Company Name change that?
Of course. I don't see why not.
Behringer doesn't have a DAW.
But that company has done a complete 180 and is now hot.
But perhaps IK is the best fit. It certainly peaked my interested when you posted this thread.