scottcmusic
sharke
I just don't see it happening. Sonar has a small user base compared to other DAW's, and it seems to be comprised mainly of older users (40+) who use the software because they've used it for a long time and they stuck with it. It wasn't attracting nearly enough fresh new blood, and that's ultimately why Cakewalk went under. Add to that the fact that the program has a number of serious issues that the Bakers themselves never managed to fix, let alone a brand new team diving into unfamiliar code. It would be a HUGE costly risk for them, with no guarantee of a return on their investment, indeed a large chance that they would lose their money. It's sad to say but I really don't think Sonar is going to be adopted. The best we can hope for is that the Bakers start development of a new DAW from the ground up.
I hear you, but all that would have been needed to remedy this is a concerted marketing effort. I work in marketing and that is what would have pushed Sonar over to the masses. As anyone has used both the industry standard ProTools and Sonar can attest, the Cakewalk product is far superior. Marketing is the thing that gets this secret out to the public. People like things that are better than other things. No kidding, right? Nobody would intentionally select an inferior product if a better one were available. Especially if the better product were also the more affordable product. Who says, "Sure, I will give my hard earned money to the lesser product?" There was a marketing failure somewhere!
I doubt whether there is any "concerted marketing effort" which would have sent people flocking, in droves, to either replace their current DAW with Sonar or purchase Sonar as their first DAW. People are choosing DAW's based on what they see their favorite artists or professionals use, what they see in video tutorials, things like that. And they don't see Sonar being used. The best marketing campaign would communicate, at best: "Hey, you know that DAW which you don't see being used by anyone you've ever heard of? Well we think you should buy it anyway!"
I don't even think it's clear that Sonar is superior than Pro Tools. There are aspects of its feature set and its workflow which are arguably superior, of course. But Sonar has a lot of weird bugs and quirks compared to Pro Tools. For instance, regularly destroying plugin settings that were supposed to be saved with the project. If I was using Sonar in a professional context and this started happening, and no fix was forthcoming for the problem, I'd jump ship in an instant because it's such a huge productivity killer.
The young kids who are driving sales of new DAW's had no reason to choose Sonar over other DAW's which either cater better to their modern production style, or which they see being used by their favorite artists. Bearing in mind this was the age group Sonar was a resounding failure with, and bearing in mind that to survive, Cakewalk would have had to have tapped into this market, just what do you think could be said by marketing to convince the kids? You'd have your work cut out.
Like it or not, Sonar has a reputation for being the DAW of choice for mature hobbyists, and I suspect much of its user base fits into that category. There's nothing wrong with that of course, except for the fact that it's evidently not a very profitable demographic.