GPD


  Hi... To clarify slightly: I said and do still say:

We are NOT interested in trying to be the cheapest or the lightest on the CPU at the expense of sacrificing audio quality. The "bargain-basement" $0.99-app sector of the industry is already crowded enough and we have no interest in participating in it. No offense to anyone else, but if other developers think their products are only worth $50, who am I to argue with them? We simply have no interest in racing to the bottom of the market.

We are interested in achieving the ultimate sound-quality and finding engineering solutions to make this viable for as many people as possible. We make premium products that are used on the largest projects in our industry, and we charge VERY reasonable prices for the level of quality that we deliver. We are nowhere near the top of the market in terms of pricing, and IMHO our prices represent an incredible value for the level of quality we deliver. We are able to do this b/c we are small team of passionate people who fulfill the all the roles usually handled by a much larger organization with much higher operating costs.

We are interested in developing system-level tools that have been made with countless hours of blood, sweat, and tears and only reach release status once obsessive levels of creative and technical excellence has been achieved. This requires tremendous work and sacrifice.

We are interested in developing personal relationships with customers who become both long term friends and well as clients. We enjoy helping educate passionate new users and novices who want to start by accepting nothing but the best. We are humbled to be able to co-create with VIP industry veterans and help them with the needs of projects that reach hundreds of millions of people.

We value independent thought and creativity. We are not inspired by emulation. We are inspired by new ideas, or application and expansion of old/universal ideas using new technologies.

Joining our family may require a small premium compared to "bargain-basement"options, but we feel the premium is more than justified and are happy to have the support of many others who fully agree. We do what we can to make our work as accessible to everyone as possible, as evidenced by the various cross-grade offers and promotions we occasionally have. And rest assured once you are in our family, we always take care of you. You are our most valuable asset.

Having said all of that, of course ideally we would love to sell "the most". We DO want that. We simply won't compromise our values to get there... That is what makes us who we are. I think in the long run you will come to appreciate it.

Thanks for listening and thanks for the various compliments above.

Oh My, Your outfit sounds like an actual pro audio company... the kind I like to do business with.

This is one of the best forum posts, AND company mission statements, that I have ever read.

An attitude such as you have demonstrated here has captured my attention... and now I want to be part of a "family" that has these sorts of values.

Thanks for taking the time to acquaint us with your vision for excellence.

Well Done!


all the best,
mike

mike_mccue

GPD


Hi... To clarify slightly: I said and do still say:

We are NOT interested in trying to be the cheapest or the lightest on the CPU at the expense of sacrificing audio quality. The "bargain-basement" $0.99-app sector of the industry is already crowded enough and we have no interest in participating in it. No offense to anyone else, but if other developers think their products are only worth $50, who am I to argue with them? We simply have no interest in racing to the bottom of the market.

We are interested in achieving the ultimate sound-quality and finding engineering solutions to make this viable for as many people as possible. We make premium products that are used on the largest projects in our industry, and we charge VERY reasonable prices for the level of quality that we deliver. We are nowhere near the top of the market in terms of pricing, and IMHO our prices represent an incredible value for the level of quality we deliver. We are able to do this b/c we are small team of passionate people who fulfill the all the roles usually handled by a much larger organization with much higher operating costs.

We are interested in developing system-level tools that have been made with countless hours of blood, sweat, and tears and only reach release status once obsessive levels of creative and technical excellence has been achieved. This requires tremendous work and sacrifice.

We are interested in developing personal relationships with customers who become both long term friends and well as clients. We enjoy helping educate passionate new users and novices who want to start by accepting nothing but the best. We are humbled to be able to co-create with VIP industry veterans and help them with the needs of projects that reach hundreds of millions of people.

We value independent thought and creativity. We are not inspired by emulation. We are inspired by new ideas, or application and expansion of old/universal ideas using new technologies.

Joining our family may require a small premium compared to "bargain-basement"options, but we feel the premium is more than justified and are happy to have the support of many others who fully agree. We do what we can to make our work as accessible to everyone as possible, as evidenced by the various cross-grade offers and promotions we occasionally have. And rest assured once you are in our family, we always take care of you. You are our most valuable asset.

Having said all of that, of course ideally we would love to sell "the most". We DO want that. We simply won't compromise our values to get there... That is what makes us who we are. I think in the long run you will come to appreciate it.

Thanks for listening and thanks for the various compliments above.

Oh My, Your outfit sounds like an actual pro audio company... the kind I like to do business with.

This is one of the best forum posts, AND company mission statements, that I have ever read.

An attitude such as you have demonstrated here has captured my attention... and now I want to be part of a "family" that has these sorts of values.

Thanks for taking the time to acquaint us with your vision for excellence.

Well Done!


all the best,
mike

+1

It is why I bought it, and the fact that Aether is Awesome.

So what are these HTML line break commands you guys talk of? I use only FF and having line breaks back would be handy when needed. Thanks.

LANEY


It is why I bought it, and the fact that Aether is Awesome.

Totally and completely agree...

M@ B


So what are these HTML line break commands you guys talk of? I use only FF and having line breaks back would be handy when needed. Thanks.

Apparently there are issues with newer versions of FireFox and this forum that require the insertion of an HTML line break at the
end of each line.

This can be avoided by simply using Chrome for this forum (or another browser)


HTML code = 
<br>

So what are these HTML line break commands you guys talk of?

"<" + "br" + ">" without the quotes or + signs.

Unfortunately Aether doesn't appear to work in a 64-bit environment.  Not for me anyway.  I have been experimenting with a Windows 7 64-bit setup on a separate partition.  I managed to get Sonar up and running along with almost all of the softsynths and effects that I use.  But 2c-Aether reverb is misbehaving and crashes Sonar every time I try to add it to a project.  Existing projects containing this plugin will not open and cause Sonar to shut down.  This is one of the main reason why I have not migrated to 64-bit yet.  I don't want to give up one of my favourite plugins.

I use it in 64 bit! Not one crash.

Using Aether x64 here too, works fine.