Hey Obi,
Sorry for the rough ride you’ve had here, but it’s transparent that you are present to move product, so there is an intuitive guarded response to what’s behind the smiling cyber face.. Anyone with a 4
th grade education or gut feeling is aware of this dynamic.
Appreciate the steps you have taken to help work through issues even if they were on occasion received less stellar.
Respected and senior IK guy confided a year ago that he was not happy with the I stuff trajectory of the company. Won’t mention names so he doesn’t get fired in this economy.
As said by good hardworking musicians here, I-Things are maybe cool but what we need is evolving support for our clunky big box desktops. Couldn’t care less about some phone thing. Feels like IK has abandoned us here for the most part, even though as you mention, the new rigs are there for PC’s.
Desktop 32 bit receding into antiquity while IK chases the latest phone app. Hard on, bottom line business is passed from IK quickly to other companies taking care of us uncool dinosaurs who don’t care a rat’s ass about I-app whatever.
IK has obviously made economic business decisions as to what will bring in revenue. I-Things are maybe cool to a subset, but the Guitar Rigs, the AcmeBarGigs, many others are taking care of the majority of your consumers who want tangible updates applicable to a hardware based home studio. I things may transiently bring in revenue, but not an overall smart allocation of programming resources if you are focused on integrity as much as sales relative to studio software. Just think where you guys would be if you had put the effort into upgrading and improving existing synths and Amplitube.
Respect,
John
re-edited posts to clean out the font debris