I think it's a matter of ratio, Obi.
If one doesn't use those iStuff - and it doesn't look like many folks on these forums do - it can seem like almost every time we hear about IK, besides those crazy sales, it's about iThis and iThat.
The fact of the matter is that, as a customer, when I log into IK's web site, it
feels challenging to get to the stuff that interests
me and to get the omnipresent iStuff out of the way
. Just see the Product Spotlight section
- almost everything there is iSomething.
And when I finally get to what interest me, what I find is that, no, there isn't a new T-Racks single, no CSR hasn't been ported to 64 bit, no SampleTank 3 still isn't out and no the new version of ARC hasn't been released. That leaves us w/ the Custom Shop. So if someone doesn't use iStuff or Amplitube, there's not much left at IK.
Personally, I own almost all the non iProducts - even books about those products - and I can't wait to see new non-iStuff. But I got so tired of iPromo that I removed IK from my FB newsfeed. So I can understand the folks here...