Their prices are not the cheapest though. They have the Waves API 2500 compressor for sale now for close to $400 for months and months. They refuse to put that out on sale. They are very selective as to what plugins they sell cheap. And often the ones we least want too.
Izotope IRIS has also been at it's full price now for a long time too.
But I keyed in
Best Price API 2500 VST +and found the Guitar Centre and Musicians Friend have got it for 50% off right now and looks like staying there too. So for $200 that is a good deal.
So if you are looking for a good price on a plugin do a search like mine and see what turns up. You might be surprised.