Great thread for sure here. One of the things I see happening is people of today are just no longer interested in anything dealing with older technology unless it wows them. Why play an instrument when you can play an electronic something CLOSE to an instrument that gives you instant results? It's like...why dial a phone number when auto-dial can do it? Heck, I remember when I used to remember the numbers of everyone in my life. Now that I don't ever dial anything manually, if I got arrested and needed to call one person....the only number I know would be my parents...who are now both deceased.
That said, I sincerely believe this is what the industry is all about. Change and keeping interest. Even if that change is not to our liking, it has to keep interest. As a teacher in the recording/music field, I lose a child/adult as soon as I don't make it interesting. They'd rather learn a cool tapping lick on guitar or some cool effect in recording that could be used to impress someone on the spot for 10 minutes over a years worth of stuff that could impress those friends for a lifetime. This is the new world we live in. Longevity is gone. You live for the moment and do whatever you can to make an impression or make a buck because tomorrow is promised to no one. As soon as you try and keep up, things have changed.
This is happening with everything really. We have to cater to those who buy. We can even apply it to cover bands. We in our 40's and 50's don't go out as often. We have other things in our lives....children, grand children, we work hard and maybe feel like we don't need to be somewhere so we stay in and sleep or watch TV. Those that play in bands....if you're in a classic rock band, your people show up for one set and are gone by 11 pm. The rest of your night, you play to crickets.
Create a cool look, have all the right stuff in your band and play the new stuff that the younger generation is loving, you play to a packed house for the entire night. It matters not how good you play....what you play or how great the tone of your instrument is. Can you sell drinks? You have to, you're now in the alcohol business and are no longer a musician.
My point in mentioning the above.....this is the same with the music industry. Can you sell drinks = can you sell product? Whether it's computer generated, computer manipulated, not very musical or delivered in a way that we musicians who have worked hard at our instrument can swallow, you have to just accept that this is where we are in the world.
Take a look at what sells and ask yourselves why.
Rap: successful because those that love it, actually support it. You don't sell millions stealing it off the net. When a new rap CD is ready to come out, you can see people waiting in line. Budgets are tolerable most times. 200% profit. (If it were a rock CD, you'd see people waiting ONLINE....to steal it. Sad but true. If a classic rock band could sell 1 million today, they'd throw a party.)
Country: successful because the songs are catchy, it's one of the few styles of music that still has good playing and singing as well as the best production you could ever want if you are an engineer. Finally a style of music that doesn't just use massive compression! It's also purchased by a wide array of people from teens to older adults. One size fits a lot with country. They can get away with bigger budgets....they make the money to support the habit. They've embraced the new technology here as well. Some of it fits, some of it sounds terrible. People don't seem to be complaining.
Kiddy pop: Most kids can't afford to buy it, so mom and dad buys it for them. They also have an oath sort of like we did to our stars. We'd buy or do anything to support them. When the kids love someone, it doesn't matter if they can even sing or perform really.
Top 40/solo artists: This stuff is always going to be around. Disco will never die. We need to dance to something...even if you don't dance. And there has to always be something sexual with eye candy to reel people in.
In my opinion, though the art has changed and the majority of songs aren't as strong, (I really do like modern country as far as good songs go...though some of the words don't do anything for me) the art part is even more interesting. Though I would like to see it more musical (which in some cases, it's still awesome if you look for it) I've seen some really incredible innovation. Some of it not for me, but I have to tip my hat to anyone that can make a buck in this industry or create something new that makes me go "wow...wish I thought of that!" Do I think the quality of music has gone down? Most definitely. But the reason for that is the same reason most of us are being bled dry by our governments. Greed.
Did a classic rock band really need a 500k album advance? Seriously....today, if we play our cards right, we can get a totally slamming recording in a slamming studio for $40,000 or less with producer included. That's really not a lot when you go back in time and look at what some of those guys were getting. Not to mention all the added stuff in their contracts that had to be a part of the deal. Granted, signed artists should be taken care of. But when they are greedy like sports athletes, this is why one day, someone says "You know what...screw 'em, we can just kill some quality, change a few faces and people will still learn to enjoy it. They may not take to it at first, but they will fall right in to place eventually."
Look at the grunge era. It didn't catch on immediately. Why? Because though the art was cool and some of it was really unique, people weren't ready for a garage band sound. But alas...they got used to it and what followed inspired an entire generation which also opened the industry up to those that didn't need to be incredible musicians. It was ok to sound like Cobain instead of being as polished as Bonjovi or Def Lep.
Why spend 500k on a band in the studio when you can do the album for 10k or less? Look at rap....those dudes don't really need much budget at all to record those albums. It's 200% profit for a record that literally costs about 5k or less to record. Add in the producers and beat masters etc and it goes to 50k or 100k, but again...consider the outcome. Rap albums sell in the millions....rock guys are lucky if they see 500k in sales.....unless you're the new teen rock band that totally catches on.
Truth be told, we actually have choices. :) You either see how artistic you can be and use all the tools that are offered today, or you go old school. If you want to make a few dollars with your music, you look at what's making money. If you just enjoy the art of music and love playing instruments and recording, you're right where you need to be. Though there are times I show my disgust for certain things that are happening, I have to either accept and appreciate it or ignore it. I do all 3 on a daily basis when I have to. :)
One cool thing about being so fortunate to beta test for many companies, they have lead me to try things within their software that I wouldn't normally try. Some of these things are what we musicians hate and wouldn't think of doing within our music. That said, those things are tools....and the tools of today can help make tomorrow while becoming a part of our own art. The real artist embraces anything and everything but never dances to the beat of any other drum but their own. :) Whatever will be, will be. I say we just do what we do while enjoying every minute of it. :)
-Danny