Not a new concept, unfortunately. It started with Elvis.
OK, some would say it started with Sinatra. He was the first to have women throw panties and room keys at him. Maybe it's my biased straight male perspective, but he never struck me as a handsome fellow.
Gotta wonder: how many Steve Howes and Rick Wakemans are out there languishing in obscurity today because nobody'd even hire them for Katy Perry's touring band?