Maybe we can get Korg and Propellerheads to sponsor the show?
I wonder how much bapsi will charge for access to the CHB catalog?
Spacey,
One specific challenge to internet radio is keeping track of who is listening. There is statutory play rate of apprx. $0.01 per listener per stream that is the royalty pay out for the song writer or owner of the asset.
So, if you have 1000 listeners listening to a 30 minute show with 10 songs the royalty fees are:
1000 x 10 x $0.01 = $100.00
So, that's easy... you'll want to get at least $100.00 in sponsorship support... but that's before you cover the cost of distributing the payments and all that paper work... so now you probably want at $500.00 in sponsorship.
Now we can figure out how to pay for rental of a streaming server and the basic costs of producing a show.
Stuff like that.
Of course, one very real problem is that there is no actual way to know how many streams you really should be paying for... so you'll never know if your expenditures are efficient or sufficient.
It doesn't take too long to begin to understand why internet radio is just a bigger playlist in rotation rather than an endless succession of newness. Administration costs are lower when you just repeat the same stuff over and over again and avoid adding new stuff that needs new admin and book keeping support.
It doesn't take to long to begin to understand why cable TV looks the way it does. There is a direct relationship between the effort that can be devoted to developing content, the size of the viewing audience, and the levels of sponsorship that can be utilized.
I do think it would be cool to see the incredible variety of Cakewalk produced music that is out there.
Right this moment, it seems like one practical option is for someone to produce play lists of Soundcloud uploads that are all thematically oriented to Cakewalk productions.
It could even include interviews and such if stuff like that was uploaded to Soundcloud.
I'm gonna start pitching Ed K for an exclusive interview!!!
all the best,
mike