bitflipper
Adobe never had plans to compete in the DAW market. When they bought Cool Edit and hired its creator, it was to fill a hole in their video-centric product suite. This version sees better integration with Adobe Premier, potentially better integration with DAWS (Pro Tools and Logic being the target market) and Mac compatibility. The latter makes the most sense from a business standpoint since Adobe has always been a Mac-oriented company (you won't find many PCs in the Adobe offices!).
If such is the case, it's a pretty weird move. Most of the PT users I know do their editing directly in Pro Tools. As for Logic, Apple recently dropped their old Soundtrack Pro but also acquired Redmatica, makers of a series of tools for sampling, editing and library management - which leads me to believe that Logic's own sample editor is likely to go through a major overhaul.
With both Wavelab and Sound Forge recently ported to Mac, I don't see much room left for competition. Even Bias' Peak, arguably the most popular failed to keep up and the company went out of business last summer.
Anyway, if someone's looking for the ultimate sample editor on Mac, DSP Quattro offers an incredibly powerful set of tools, at a much better price. Plus, their support kicks every big guys out of the water.