A bass sound is good when there is a little percussive attack at the start of the note.
(in a more up rhythmical type of tune that is) That is what is missing to a certain degree from the bass sound here.
You can sort of put it back in using compressors but set with a much slower attack so what happens is you get the start of the note punching through nicely then the compressor kicks in and drops the signal level down creating the illusion your once smooth sound has a little percussive attack now attached to it. It is making use of the more sound shaping creative side to your compressor.
Side chaining to the kick is not a bad idea but keep that minimal so that it is only enhancing. There are two ways you can go here. One is where the bass drops down say 3 db every time the kick is present. This is using the kick to add the percussiveness to the start of the bass note now. Make sure it returns fast as well so the bass is back into the picture as quickly as it can.
Another approach would be to use the kick to tell the bass level to jump up briefly ie the opposite to the compressor. More like a side chained upward expander. You might find this will also add a nice level transient at the start of the bass note.
The use of a compressor to create a more percussive transient at the start of the bass note combined with some light side chaining plus some tidy EQ
(plus a little HPF to clear up any bottom end boom) to bring out the tones a bit more could be just the ticket to make that bass line really stand out and be heard much more clearly. Then you have the luxury of turning it down so it is back in balance with the music again.