• Coffee House
  • Gibson, Norlin and the fine American tradition of not learning a damn thing
2017/12/10 18:02:13
scottcmusic
This whole thing is sad and has me gutted. I have been a user since Cakewalk Pro Audio 8. Cakewalk has been a way of life for me.
 
I am also a guitar player ... in fact, I was a guitar player way before I was a Sonar player. Gibson itself has already been through this. In the sixties the guitar maker was sold off to CMI, I think ... and then ultimately to Norlin. Why this seems significant, at least to me, is apparently nobody has learned anything. Back then it was thought that Gibson sales could be kicked up a few notches if some folks with real business savvy were to buy Gibson outright and then get out their slide rules and spread sheets and subject the company to their consulting voodoo. They reasoned that with "real businessmen" on board, as opposed to merely artisans, the company could be streamlined and profits maximized. Instead what happened was they made decisions that ultimately caused the company to fall out favor with their core purchasing demographic ... the actual musicians themselves. The working musicians hated the changes that were being made to their beloved instruments and began to distance themselves from Gibson. This opened the door for the boom of Japanese guitar makers from the famed lawsuit era to come in and capitalize on Gibson's new found shortcomings.
 
What ultimately saved Gibson was a very small group of dedicated employees ... employees that were actually guitarists themselves ... stepped in and bought the company back from Norlin and returned it's quality back to past standards. 
 
Just checked, and I got about 18 dollars and change on me ... anybody else?
 
Seriously though, if I had known the degree of financial difficulty Sonar was in I would have become a monthly supporter. I didn't like the idea when it was first implemented, but seriously if I'd have known that just a short time later the company would cease development, I would have found a way to lend the financial support. It's THAT IMPORTANT. 
 
I made the mistake of just assuming that I could switch over to a monthly customer at any time. Bit me in the ass in a hurry too ...
 
Maybe there is hope of someone buying what's left of the product and continuing development. Someone who understands how awesome this tool it. It's far too magnificent of a product to just be thrown out with the evening's trash. Sonar was in a class of it's own. The way everything is integrated ... it is truly one-stop DAW shopping ... I've never seen anything like it. I will miss Sonar.
 
This community for sure needs to remain ... there are many places our nice little forum can be relocated to. I remain hopeful the community will weather the storm.
 
But geez ...
 
I hope they remember to release the limitation on versions of Sonar we're allowed to install. If this product is now mine outright, then I should be able to install on as many laptops as I need to. My owned plugins as well.
 
In profits and bottom line we trust.  
2017/12/11 03:34:26
outland144k
Sad to say, but:
 
We learn from history that we do not learn from history.
-- Georg Wilhelm Friedrich Hegel
 

2017/12/11 04:12:13
craigb
Those who cannot remember the past are condemned to repeat it.

    ~Santayana

2017/12/11 04:27:01
outland144k
craigb
Those who cannot remember the past are condemned to repeat it.

  ~Santayana



 
But if what Hegel said is true and what Santayana said is true, then....
 
Er, um, what was it Hegel said again?
2017/12/11 05:01:19
craigb
Haste makes waste, but, he who hesitates is lost. 
2017/12/11 05:18:22
Beagle
moobs.
 
becan.
 
post count
 
 
that is all.
2017/12/11 15:06:22
57Gregy
Beagle
moobs.
 
becan.
 
post count
 
 
that is all.




You forgot Am.
2017/12/11 16:03:07
craigb
57Gregy
Beagle
moobs.
 
becan.
 
post count
 
 
that is all.




You forgot Am.




And arse, and black dog.
2017/12/11 17:08:48
jm24
I commented at the time that "lifetime updates" was just a ploy to get a cash infusion.
Bad move.
Not selling CW would be a stooopid move.
 
Maybe we could crowd-fund the purchase.
2017/12/11 18:41:29
scottcmusic
Yes jm24 ... that is what needs to happen. If people can crowd fund things like personal vacations and even albums (check out the new LP from Marc Ford) ... then why not DAW apps? At least that way the decision makers would be people who treat the product like one of their own children instead of as a business inconvenience.
 
Remember how Bernie Sanders actually raised more money than any other candidates in the last election by accepting only personal individual donations of $25 or less at a time? You can make a killing like that ... you make up for the small donation size with sheer quantity.
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