Depending on yur skills for later maintainance down the road, Name Brands like Train, Lennox, Rheem are great until you have to replace certain components. Alot of proprietary parts that need exact replacements and usually the cost sky rockets compared to Carrier, Bryant, etc...
Research the Warranties before jumping to the more expensive options such as Train.
Most will have a 5 year on the Compressors, smaller parts will have a 1 year or so.
Reversing Valves, Circuit boards, Contactors, etc... Id check there warranty good as well (They are the most common to require work do to storms, surges, insects)
Id also check with the company installing as to what if any Annual maintenance they will throw in or provide after install.
Heat pumps are a great efficient heating source AS LONG AS THE SYSTEM is cleaned and serviced each year. I used to tell my customer not to go more than 2 years with out a good cleaning and check out. Heat pump (and AC) are designed to run the best CLEAN (All the coils-Condenser and evaporator, and all airflow inside the house set correctly and filter clean) and system PROPERLY charged with refrigerant. DO NOT close off vents in rooms that are not used much, leave the vents open as set by the installers.
The biggest mistake I see happen that costs customer the largest chunk is when they DONT leave the thermostat alone (especially if converting from a gas furnace to a heatpump).
Find a temp that is comfortable for everyone and lock the thermostat up. Many think that when they crawl out of bed in the morning and want to bump it up to get warm are actually kicking in the heat strips running electric bills through the roof. (Bad move LOL)
OK enough of me rambling on, Id just check warranties real good and go with what you think is comfortable for your needs.