• Coffee House
  • As popular as SONAR is, how was it not financially sound for Gibson? (p.4)
2017/12/03 16:45:14
jamesg1213
DrLumen
How many here think the name CakeWalk might have had a little something to do with their demise? That name always causes me to cringe a bit. If you had a mega studio trying to attract business would you want to be known for using software named after a child's game?
 




I don't know if it had anything to do with, but that name also made me cringe a bit, and not because it was a child's game (I didn't know it was).
2017/12/03 16:48:44
aghschwabe
guitz
Unless Gibson ditches their other pro audio lines (KRK, Cerwin Vega, Neat microphones) ... I don't see how they can say they want to 'focus on consumer electronics' more than pro audio....and....is there really much overhead to software??....*puzzled*
 I don't understand...it has GOT to have at least as many users as Cubase et al, across all versions,  right? Otoh, it bounced from owner to owner in recent years so something must've been amiss....




Gibson believes the world needs another bluetooth speaker with a Phillips label on it.
2017/12/03 16:50:35
DrLumen
jamesg1213
DrLumen
How many here think the name CakeWalk might have had a little something to do with their demise? That name always causes me to cringe a bit. If you had a mega studio trying to attract business would you want to be known for using software named after a child's game?
 




I don't know if it had anything to do with, but that name also made me cringe a bit, and not because it was a child's game (I didn't know it was).


FYI, http://en.wikipedia.org/wiki/Cakewalk_(carnival_game). Perhaps child's game was a bit too strong but we played it at elementary school carnivals.
 
Hendershott may have had the name locked up but TwelveTone would have been much better. IMHO.
2017/12/03 16:54:55
jamesg1213
I was thinking more of this, which is where I think it originated;
 
https://en.wikipedia.org/wiki/Cakewalk
2017/12/03 17:04:48
musicjohnnie
Hello all,
Interesting thing happened just the other night. I have been talking with the wife about the going ons of gibson. (notice little g......hehehe). She walks in last night with a box of little Christmas lights for a plant. I look at the box.....Phillips......omg....I tell her we have to return the product..?with an explanation. ...she looks quizzical. ....next thing I know the lights are on the plant.......my wife doesn't even care about our plight.......Lol
Just saying,
MJ
2017/12/03 17:33:38
Anderton
I don't think Gibson owns the lights, electric toothbrushes, etc.,just the consumer audio products.
2017/12/03 17:35:41
DrLumen
FWIW, I don't think the lighting division was part of Gibson's deal. Philips are still making and selling light bulbs. They bought out Sylvania some years back. I think they got the GE lamps division too but not sure about that.
 
Back to the OP...
 
2017/12/03 17:59:10
kitekrazy1
MANTRASKY
fireberd
I don't think Sonar is/was as popular as we would like to believe.  As I talked to others in recording I was the only one using Sonar.  
 
The Gibson acquisition as it appears didn't do it any favors.  Face it, a company doesn't dump something if its profitable and maybe even marginally profitable.  Finally, Gibson appears to want to get on the consumer electronics bandwagon and I would be surprised if other brands they have go the way of Sonar or get sold off.




That's exactly my experience, most if not all of the Professional studios never used Sonar, though they tried it and their iterations and felt it wasn't up to Pro-Level with so many "Bugs & Crashes?" I felt like I was the only one to believe in it? Even though Sonar "Crashed many times" I stayed with it. Since moving to S1 with heavy recording schedule "Rock Solid" and became 2nd nature surprisingly fast, "Very Nice DAW". 




 Professional studios are a small speck in the software industry.  Even those are shut down.  I don't think software is driven by endorsements.  Pro Tools seems to have dodge some bullets though probably because they were there first.
  Gibson's first attempt in the software industry failed and it happened again.  No surprise there.
 
  Their flagship product is also criticized for lack of quality control.  Expensive products that are poorly made forgiveness by the consumer doesn't come easy. See the US auto industry in the 70's.
 
  They got the wrong person running things.
2017/12/03 18:46:01
paulo
dcmg
As so many others have pointed out, SONAR never really had the "pro street cred" of PT and others.
Financially, Avid conditioned its users to a cost of doing business that was higher and reinforced that notion that this is the cost of playing with the big boys. Pros and novices alike bought into that.
 
SONAR, on the other had....had ( has?) users that whine about $99 upgrades and complain about not getting their "lifetime" of software updates. Apparently that's not a very lucrative market 
 
Which begs a question: Knowing what you know now, how many of you might have happily paid a little bit more if you knew it was the difference between keeping SONAR alive and having it shuttered?
 
<raises hand>




Based on this forum, prior to the introduction of the monthly system, the majority seemed to not only be more than willing to pay for yearly upgrades but actually looked forward to them. It wasn't the customers who dreamed up the pay once for lifetime updates idea so you can't really blame them if they bought into it and yes they are entitled to feel hard done by for not getting something they paid for. Again, based on this forum a little more honesty about the reality of the situation would probably have harvested many who were prepared to pay a bit more if the alternative was to be the situation we find ourselves in now. Unfortunately, all we ever got was the head cheerleader constantly telling us all how great things were going and how bright the future was for CW so it's hardly surprising that users became complacent and waited for the sales before buying anything.
2017/12/03 19:32:27
THambrecht
I always wondered why Cakewalk is "by" Roland. But there was nowhere to be read that Cakewalk is "by Gibson".
So I thought always that Cakewalk is a independent company with a a parent company.
For me it is mysterious that Roland or Gibson don't sold the software as "Roland SONAR" or "Gibson SONAR".
Therefore, I first thought this days, that Cakewalk can be a company by itself. But if they ever had made profit, they had never need a parent company.
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