• Coffee House
  • As popular as SONAR is, how was it not financially sound for Gibson? (p.7)
2017/12/04 06:58:54
dubdisciple
I don't think anyone here is arguing that Sonar is less capable.  The problem is that even when showing people what Sonar can do and impressing them, it was not enough to impress them to switch. I have absolutely wowed people with Sonar and it faded just that fast.  
2017/12/04 07:48:54
Linear Phase
Hmmm...
 
Business 101 for you people who don't have a background in this.
 
1.  Giblet Brands could have, if they were so inclined, restructured Cakewalk into a part of the company that wasn't in the red.
 
2.  All of Giblet Brands is most likely in the red.  Except its still a privately held company so I'm just guessing.  Except it doesn't really matter cause countless, "in the red, money loosing, not profitable," companies have ipo'd since black Monday.
 
3.  Giblet decided that Cakewalk was far more valuable dead than alive.  Reality:  Cakewalk is a premium software brand.  You might find yourself in your new BMW one day, and...  if you make the big money, you might just find yourself upgrading your 7 Series Radio to the Cakewalk Package.
2017/12/04 12:30:24
JohanSebatianGremlin
guitz
But you are forgetting that MAYBE the far and away biggest purchasers of cakewalk aren't professionals, they are home users or musicians or semi-pro users, simply because 'we' outnumber an actual pro , probably 10,000 to 1, worldwide....So sales to professionals is very unlikely to be the culprit...
Indeed, what I liked most about SONAR, was all the very cool 'songwriting' aids (instruments, MIDI stuff, note input by piano roll or notation, etc,etc,etc ) it has or could've been developing...

Being a player in the professional market isn't about all the sales you get from the professionals. Its about all the sales you get because the professionals use your product.
2017/12/04 12:57:01
jamesg1213
Linear Phase
Hmmm...
 
Business 101 for you people who don't have a background in this.
 
1.  Giblet Brands could have, if they were so inclined, restructured Cakewalk into a part of the company that wasn't in the red.
 
2.  All of Giblet Brands is most likely in the red.  Except its still a privately held company so I'm just guessing.  Except it doesn't really matter cause countless, "in the red, money loosing, not profitable," companies have ipo'd since black Monday.
 
3.  Giblet decided that Cakewalk was far more valuable dead than alive.  Reality:  Cakewalk is a premium software brand.  You might find yourself in your new BMW one day, and...  if you make the big money, you might just find yourself upgrading your 7 Series Radio to the Cakewalk Package.





 

 
 
Linear Phase - you're fired.
2017/12/04 16:06:48
kennywtelejazz

 
Kenny
2017/12/04 16:18:56
craigb
Craig's Business 101:
 
Give me your money and I will spend it for you. 
2017/12/04 19:09:17
Linear Phase
craigb
Craig's Business 101:
 
Give me your money and I will spend it for you. 




 
I know!!!!!!!!!!!!!!!!!!!!!!!!
2017/12/04 19:38:49
jamesg1213
'She sells seashells, by the seashore'
 
What a stupid business idea that was.
2017/12/04 20:25:25
Voda La Void
sharke
DrLumen
How many here think the name CakeWalk might have had a little something to do with their demise? That name always causes me to cringe a bit. If you had a mega studio trying to attract business would you want to be known for using software named after a child's game?

 
Personally I don't think there was anything wrong with their name and it probably had nothing to do with their demise. What about Fruity Loops - despite being named after a child's breakfast cereal, it's been one of the most popular DAW's of all time and is quite often seen in pro studios. 
 




I didn't even know what Fruity Loops was...because I wasn't remotely interested...because it was called Fruity Loops.   
 
I can't stand naming things like the McDonald's Marketing team.  These people will have you talking like an idiot into a drive thru speaker with McThis and McThat...that's how Fruity Loops sounds.  Like somebody took something cool and dumbed it down to cartoons and cereal. It made me think of fast food radio music, canned loops and beats, stuff to play with.  I have no idea if that even resembles Fruity Loops, ha ha.  
 
I never minded Cakewalk, although Twelve Tones sounds way cooler, for sure.   
2017/12/04 20:59:14
craigb
In related news, McDonald's is buying Cakewalk and renaming it McDAW!
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