Rain
It's an interesting product, but it seems to me that w/o a corresponding desktop application to which you could transfer sessions and fine tune them.
Though it's definitely sexier than GarageBand, GB for iPad costs even less, lets you use virtual instruments, amp sims and all, and you can also open your projects on a desktop, either using GB (which is free w/ the computer) or even Logic.
I wonder how many musicians out there record only audio and want to finish their production on an iPad. That's pretty old school and limitative.
That's sort of my point.
Anyone that wants to know can quickly find out that "old school" instrument playing musicians far out number the amount that have interest in virtual instruments, amp sims and all.
That's what I regard as the genius of this ad campaign.
It's not focused on the minority of M.I. customers... it was made to appeal to an existing, and much larger, group of customers, and by doing that it completely avoids all the DAW arms race issues.
It never mentions the gotchas... and it doesn't show all the monitoring hardware etc.
It simply makes the tech seem appealing to the potential pool of customers that are involved in making music that aren't so involved in dreaming about tech. It celebrates the act of making music.
It's relatively easy to record musicians that actually make music and the way this tool set is presented appeals to folks who have that figured out.
Pretty clever.
best regards,
mike
edited spelling and grammar