Not that I "enjoy" building computers, but...
I think there are four options:
1) buy an off the shelf computer and customize it. As has been mentioned, sometimes things you want or need may be hidden, or missing. Computers have become something of a commodity, so price point is important to those who sell on a large scale. Personally I would avoid this, but it can work, and it saves you some of the "scarier" bits.
2) buy a custom build - my fantasy anyway! (I hate to sound like a fan-boy, but I'd get one from Jim Roseberry, great machines and a really great guy. But I digress<G>!) The benefit here is the machine will be EXACTLY what you need (want?). And there will be DAW specific support.
3) build it yourself, based on a consult with someone like Jim (I really don't mean to sound like a shill, just had great experiences working with him.) For not a lot of money he will spend time with you offering his recommendations. Worth every penny!
4) build it yourself based on your research. Still possible, but a lot more difficult than it was 10 years ago. There are so many options, so many seemingly minuscule differences. It is worth a few bucks to do a consult with someone that has already done all the legwork - at least I think so.
I'm about due to replace my now 4 year old DAW, or possibly supplement it. Heads up Jim<G>!