Thanks guys. :)
Marius - I basically subscribe to/like company's page anyway, for stuff that I own (hardware and software), shops I buy things from, etc. Like, I subscribed to DBX's page when I bought my 266XS earlier this year. And now I'm getting a second one for free. :P
I feel it's sometimes easier to get in touch w/ them via Facebook (because an unanswered query on their page looks bad ;). Plus you get the latest info (new drivers, software updates, etc) right into your newsfeed.
And sometimes they'll do little contests and sweepstakes. DBX and Lexicon do so very often - they'll ask a question and the first correct answer wins, or such... Waves have giveaways pretty much all the time. Sam Ash used to do plenty of those too - won a Zoom unit from them last summer.