From December 2011 - full article starts about half way down THIS PAGE if you're interested. It's mainly about Jet's perception of the music industry as it's developed during his lifetime. I think in this extract he's got it just about spot on. To put it in context, this part leads on from his perceived demise of the CD 'era'.
So, what’s next? Well, in my opinion we have already got the ‘what’s next’, it’s the Cowell empire!
Now, I’m not going to jump on the ‘I hate Simon Cowell’ bandwagon. Love him or hate him, he is just a businessman, doing what businessmen do. They make money. That’s their job. The real problem as I see it, is not Mr Cowell per se, businessmen will always grab as much as they are able. It’s that he has been allowed to create yet another virtual monopoly, and that shouldn’t be allowed and there is no meaningful alternative to it. Anyone with wall to wall TV coverage, could sell sand to Arabs and you wouldn’t need any talent to achieve it. How can anyone compete against that kind of dissemination.
So we as a nation, are no longer able to enjoy the wide and varied creations of the worlds finest artists, because their work would simply be stolen, but we are able to be battered and brainwashed with an avalanche of repetitive mediocrity for weeks if not months on end, created, not by artists of extraordinary vision and ability, but by businessmen who’s abilities are not derived from the creative music processes, but rather, the manipulation of the balance sheet. That just cannot be right.
It should not be so surprising, that programmes emanating from the newly constituted music industry format, bespoken by a new breed of muso-magnates, have succeeded in supplanting a thriving and vibrant musical industry, with a chain of mindless repetition, reliant on endless overstatement of it’s participating stars’ abilities and alleged sales achievements and aspirations, rather than any self evident and/or stunning display of inherent creative ability, has succeeded in it’s quest so to do, by way of it’s unchallenged monopoly of the supreme marketing podia of television, whilst it’s defeated former music industry would-be competitors’ resources, have been stolen, thereby rendering them impotent. Nice one Simon!
At the very least, there ought to be a level playing field upon which those that choose to buy into the creations of the businessman, can do so, but alongside those who would choose that of the artist.
The tool that facilitates this biassed marketplace against fair competition, is of course the talent show. The talent show is nothing new, it’s been around as long as I’ve been watching TV. The basic principles remain the same. You watch a series of competitors vying to be chosen as the ‘best’ of the entrants.
In other words, it’s all about watching people learning how to do something. Become professional singers, in the case of the largest of the genre.
Then there’s another show about learning how to become a variety act, or a novelty act. Then there’s a show about learning how to survive in a jungle.
Followed by another about learning how to become a dancer. And yet another about how to become a cook.
It’s all so ridiculous. What’s actually happened, is that we have gone from watching the craftsman, to watching the apprentice! And as if you needed any confirmation about that, we even have one CALLED ‘The Apprentice’, which is about watching people who want to learn how to become business people!
Now we are no longer watching great performers, we are reduced to watching learners. In any event, the majority of contestants are failures by definition since there can only be one winner! So we are in effect, watching a bunch of no-hopers showing us how bad they are. Admittedly, some are actually so bad they inadvertently become quite funny, but that’s not the point.
Have we all gone completely mad to stand for this nonsense? This surely, if nothing else is, is something up with which, we most vehemently should not have to put! Where are the crusaders when you need them? Why is no-one shouting from the rooftops?
Of course Mr Cowell’s end product is still exposed to the worst wild-west like activities of the internet, like everyone else, but he has the overwhelming advantage of massive and biassed broadcasted marketing facilities whilst the rest of the industry can go to hell, and has largely done so.
Are we all now, those of us still surviving within the industry of music, actually occupying the position once experienced by our beloved Beeb? Do we need to become as radical as did they back in the 60's and face the music of the 10's by joining those in the vanguard, if it can be so described, even if we were able?
But perhaps I’ve got this all wrong. Is it a question of that lexicon of notes about which I previously speculated, having finally reached the end of the road? Is it just that we have now used-up all the possible combinations of notes and genre within the pantheon of music? Has the last song now been written? Is that the reason that music has plummeted down to where it now is? Are we now back at the proverbial square one?
Do we now have to regress to the point where it all started scores of, maybe even hundreds of, years ago, and start all over again? If that is so, then we had all better find something else to do until we get back to where we were in the 50's/60's and once again marvel at the excitement of music.
Of course if that is the case, it won’t in fact be us enjoying it, but rather some distant relatives of ours, if they in turn succeed in surviving through the dangerous world we now inhabit. Oh dear, it all now looks rather depressing, but I needed to get it off my chest................................just for the record.