• Techniques
  • Help - need to license some music, but don't know where to start (p.2)
2014/02/21 15:17:15
Guitarhacker
dwardzala
  i think that TAXI can't be bothered with $200 licenses for corporate videos.

 
Taxi only makes the connection, they don't make or take any money from the license and royalty fees generated by a song.I've heard Michael say more than once there were times when they made that connection for a writer and the payday was huge, and he kinda wished that he was getting a cut of the action, but no, they don't take a dime on the back end no matter how fat the PRO checks get to the writers. More then a few of the listings I have seen have actually said the payday would be under $200 total but that the project would be a nice resume enhancer.
 
As far as why they don't work with small indy firms... Maybe they vett the companies to keep the ones they work with solid and stable for the writers using their service. It would certainly tick me off if, as a writer, I submitted and signed a song to a fly by night, jack legged company...... I would expect TAXI to be doing some sort of vetting to be sure the companies they are playing middleman for are reliable and above board. A track record of some sort in the biz would certainly be a good start in that direction. My experience has been that the companies who received my tunes were the tops in their field.
2014/02/21 23:50:22
SuperG
Choice of music depends on target audience and budget. There's appears to be a good bit of corporate work out there, setting aside big commercial advertisements. But, they usually don't budget gajillions for music. As I understand, most go for one-time fee compositions. It doesn't necessarily mean that you won't have to pony up to use the piece in a new work. It depends on music vendors terms. It's all that royalties are rather hard to do for smaller productions, and certainly out of the question for internal corporate use.
2014/02/22 00:02:46
SuperG
Continuing...
 
Some folks in the video community recommend something like SonicFire Pro (yes yes, I hear you in the back there, Blasphemy!). It's a neat little tool to add background music, real easy to use. Personally, though, buying song's at $150 - $200 is a pop a better deal. You can slice and dice the music yourself as well as SonicFire does, plus you're buying the exact tune you want. Those SonicFire tunes, though loopable in a thousand way, are just too short in length - and the libraries are $200 a pop too - too much, IMO, for a too short, one timer.
 
2014/02/25 08:53:45
dwardzala
GH, thanks for the explanation about TAXI.  Your rationale make sense as to why they wouldn't play a matchmaker for a small indie company that (for all they know) may or may not be around in a year (or even a month).
2014/02/25 08:58:45
dwardzala
SuperG,
 
Thanks for the info.  It looks like when Youlicense was launched there was a hope that it would take hold similar to stockphoto for photos.  It seems like it hasn't garnered the critical mass yet (although there is a decent selection of music).
 
We think we found a couple of choices to present to the client (and that was only after spending about an hour of listening).
 
They have a couple of different licensing methods - one is a fixed price based on a variety of factors (use, whole clip or 30 sec snippet, and overall project budget).  The other is just a negotiation (i.e. make an offer) with the artist.
 
We're going to try it out, I think.
2014/02/25 13:29:12
SuperG
Good luck, and it was a pleasure to be of help. 
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